ROSHEN Confectionery Corporation

Lacmi enters a new era of communication 🍫 A new multi-market ad campaign has officially launched across six countries simultaneously: Bulgaria, Georgia, Latvia, Lithuania, Moldova, and Romania. What’s changing? The spotlight shifts directly to the product itself, elevating the overall consumer experience. Lacmi chocolate represents a moment of personal indulgence chosen specifically for oneself. Swipe through the carousel to check out the mouthwatering visuals! Consistent cross-channel execution is key to building strong brand recall — creating a cohesive visual identity, tone, and brand story that resonates with consumers. In your experience, what drives brand awareness most effectively? Share your market insights in the comments below!

And the award for a new advertising campaign goes to… Our Mini Bar! Meet the new campaign in Romania and Bulgaria 🏆 The bar's refreshed design sets the tone for a new wave of communication, blending a familiar taste with a modern visual approach. Because even a classic can be reinvented. Executed in collaboration with Drama Queen & FAMILY PRODUCTION What do you think of the result?

Step into a forest fairytale: our new ROSHEN Wafers campaign in Poland ✨ To highlight the product’s rich flavor profile and build a genuine emotional connection with consumers, we chose a fairytale storytelling format. Our animated squirrel characters guide the audience through the ROSHEN Wafers range, delightfully surprised by their quality. And what are the results? 1. A touch of magic makes the product stand out in the media space and builds high brand recall. 2. Increased brand awareness. 3. Engagement of new audiences in the Polish market. Watch the animation in the post! Let us know your thoughts on this creative approach, and don’t forget to enjoy your favorite ROSHEN Wafers 😉 Drama Queen and action | АІ hybrid creative studio

ROSHEN has become a sponsor of The Voice Romania — one of the country’s most popular television shows and a ratings leader in its time slot. This is our first TV partnership of this scale abroad, marking an important step in promoting the corporate brand across export markets. The integration is built on Sweet Mark of Quality, the brand platform that unites ROSHEN products under a shared promise of quality. The creative idea, Excellence Deserves the Spotlight, connects this platform with the world of The Voice, where outstanding voices receive recognition. This is certainly not our last, international partnership of this scale to help build the association between ROSHEN and quality confectionery across international markets. Stay tuned for whatʼs coming next 🎙 SHOTS Drama Queen

How does ROSHEN build its export business? The short answer: by making sure partners never feel like they’re working with an exporter. We operate through a network of trading houses — our local subsidiaries in target markets — which take care of everything that typically complicates working with a foreign supplier: customs procedures, documentation, logistics. For example, our trading house in the Czech Republic has its own warehouse and handles the entire import-export process. As a result, a partner in the Czech Republic — or any other market — receives ROSHEN products as if they were buying from a local manufacturer. The second element is local teams. Every partner values how well you understand them — not only as a business, but also as people. Business practices, taxation, payment terms, penalties — no matter how experienced your central team is, local specialists who understand these nuances firsthand make a significant difference. A systematic approach combined with local expertise — that’s the formula we bring to every new market. What about your experience? What makes working with a foreign supplier easier: local infrastructure, people who understand your market, or something else? We’d love to hear perspectives from both sides — distributors and exporters.

ROSHEN has been recognized among the Top 100 Employers of 2026. This year's ranking evaluated around 200 companies based on public voting and an independent expert jury. Results: • Top 100 Best Employers in Ukraine 2026 • Our HR Director Alona Kavka was included in the TOP-50 HRDs among more than 100 nominees The awards ceremony took place on July 8 during the annual HR Wisdom Summit conference. For ROSHEN, this recognition confirms the company's people-first approach across its markets: investing in employee development, providing meaningful support during challenging times, prioritizing mental health, safety, and well-being, and creating opportunities for professional and career growth. This is the approach that enables us to build strong teams — and it is the foundation behind the quality of every product we create.