Returbo

Black Week looks very different from brand to brand. Some start a week before and run it for 3 to 4 weeks. Some keep it to one week. Some skip it completely, and more Swedish brands are now choosing that on purpose, because they do not want to push people to buy more. I get that, and I respect it. Whichever you choose, the weeks around it are busy. Campaigns, stock, customer service, shipping. And whichever you choose, December brings returns. Gifts in the wrong size. Things bought in the moment. Orders that were never quite right. So I am curious: what does your Black Week look like this year? 3 to 4 weeks, one week, or none? If you already have a plan for the returns that follow, I would love to hear it. We are hosting a live session on this in early November. If you would like the date as soon as it is set, send me a message. 🤓

Our 3PL partners are all getting ready for the busy season ahead! And one thing that makes it challenging is that every ecommerce brand has its own Black Week plans. Some run campaigns for weeks, others for just a few days. And some skip Black Week completely. For the warehouses, that means planning staff, space and shipping for all these different peaks. And once the outbound rush is over, the returns start coming in. Each brand with its own return rules and processes. I'm curious, how are you preparing for the return peak this year? We're hosting a live session for 3PLs and ecommerce brands in November. DM me if you'd like the details 🤓

"Returns are probably the most unsexy part of ecommerce". No merchant wants returns and no one wants to spend more time managing them. But returns affect more than you think. Your margins. Your customer experience. And whether the customer chooses a refund or stays with your brand. So yes, returns are boring. But they're probably worth paying a bit more attention to.

You don't need a 60% exchange rate for exchanges to make a big difference. I was looking at the data from one of our merchants. Their exchange rate over the last 12 months was around 16%. But those exchanges still resulted in more than 1.5M SEK in retained revenue. I think that's pretty interesting. It's easy to focus on getting the highest exchange rate possible. But in the end, the more important question might be: How much revenue are you actually retaining?

Swedish ecom is heading towards a new record 🚀 In PostNord ’s latest E-barometer shows ecommerce grew 8% in Q2, with fashion up 5%. But in my conversations with ecom brands, I feel like there are still two very different camps. Some are still in cost-saving mode. Keeping expenses down and being very careful with new investments. Others are starting to shift gears and are ready to invest in growth again. What kind of shift are you seeing in your business right now?

1.6M NOK!! That's how much revenue KATTNAKKEN AS has retained through exchanges and store credit with Returbo over the past 12 months. And today, more than 50% of their returns turn into exchanges. When I first saw the number, it made me stop for a second. It's easy to talk about exchange rates in percentages. But this is what those percentages can actually mean for a business. It makes me really proud to see such concrete numbers showing the impact we're actually making for our customers. 😍🙏