Reteno

Your new teammate works nights. Reteno Agent 0.4.0 builds the segment, writes the email, and sets up the workflow, all in one chat. It doesn’t hit send. You do. Now in research preview. Link in the comments.

Your retention strategy has big plans? We’re here to help. Some marketing tasks are just too repetitive to deserve a human. If you're a CMO, Head of Growth, CRM or Lifecycle lead, or anyone expected to get more done without adding manual work to the team, you know which ones. These are real workflows our customers already automated using Reteno agent and skills. None of them are “AI will transform marketing” use cases. They're much less exciting than that. But much more useful. We promise. We’ve collected the skills, prompts, and setup instructions behind these workflows in a free field guide. Inside: ⤷ Reteno skills you can install and try ⤷ Real examples of how Reteno customers use agents ⤷ Prompts you can copy and adapt ⤷ 10 more marketing jobs worth experimenting with ⤷ Practical notes on what the skills can — and can’t — do If you’re trying to figure out what your marketing team could realistically hand over to an agent this week, this is a good place to start. Comment SKILLS, and we'll send it over.

AI can generate 1,000 ads for $200. But can it tell you which ones are worth running? That was one of the questions I asked Yuliya Lennox, CMO of an AI project at Genesis Tech. Yuliya has worked at Coca-Cola HBC, BetterMe, Replika, and Higgsfield AI, so she's seen marketing at very different stages: from searching for product-market fit to scaling established products. One thing I found particularly interesting was her perspective on marketing teams. She believes a single marketer could potentially manage $100K in daily ad spend with today's tools. And that a one-person billion-dollar company is becoming a realistic possibility. But there's a catch. AI can produce creatives, build funnels, analyze campaigns, and recommend what to scale. What it can't reliably replace is a marketer who understands the numbers, knows the customer, and has an independent opinion. We also discussed why brand building matters even for performance-driven companies, what Higgsfield's early pivots taught her about product-market fit, and why AI is changing hiring expectations. Read the key takeaways and watch the full episode 👉 https://lnkd.in/e5K4CDFe #AI #PerformanceMarketing #AppGrowth #ProductStrategy #MarketingLeadership #GrowthMarketing #RetenoPodcast

Could one marketer manage $3 million in monthly ad spend? According to Yuliya Lennox, CMO of an AI project at Genesis Tech, AI is making this scenario increasingly realistic. In the latest Retention Podcast, Yuliya joins Oleg Lesov to discuss AI, creative production, leaner teams, and what makes a great performance marketer. Drawing on her experience at BetterMe, Replika, Higgsfield AI, and Coca-Cola HBC, she shares insights into: ⤷ Why smaller marketing teams can sometimes outperform larger ones ⤷ How AI is changing creative production costs ⤷ Why finding product-market fit is harder than scaling a proven product ⤷ What performance marketers often misunderstand about brand building ⤷ Why AI-generated creatives still need human judgment ⤷ How to identify marketers who understand their work rather than simply repeating AI recommendations Watch the episode and read the key takeaways 👉https://lnkd.in/eFRrQfsK #RetentionPodcast #AI #PerformanceMarketing #AppGrowth #GrowthMarketing

Last time, we introduced you to our founder. This time, we’re sharing where to find him. Oleg is traveling around Europe this Q4, so consider it a little matchmaking post. A few dates to catch him: 📍Barcelona - October 21–23 (AppGala Conference) 📍Vilnius - October 26 📍Amsterdam - October 28 (Unlocked: Mobile & App Growth Summit) 📍Berlin - November 12 (Business of Apps) See your city? Drop it in the comments or message Oleg Lesov to arrange a catch-up!

You know that moment in a meeting when someone asks, “How many users would that actually be?” and everyone goes quiet? Now you can be the person with the answer. Just ask Reteno Agent in Slack. “How many users opened the app at least twice in the last 30 days but didn’t buy anything during that time?” Get the number without saving a segment. Want to get more specific? Narrow it down by country, language, or a custom field. Found your audience? Ask the agent to create a dynamic segment, help prepare messages, and build a workflow. Already have a segment? It can explain or update its rules, too. From “how many?” to campaign prep, all in one Slack conversation)