Reaktor

ADMARES is reinventing how homes are built: produced in a high-tech factory, shipped move-in ready, and connected from the moment the power turns on 🏠 As ADMARES’s software and design partner, we build the platform that puts that intelligence in residents’ hands, giving them real-time control of energy, comfort, health, and security, with aggregate performance data informing how every future generation of homes gets built. Residents can control lighting, climate, appliances, security, and energy through a browser-based interface designed for touchscreens, tablets, phones, and computers. The platform can provide residents with visibility into the home’s electricity consumption and solar generation. Read the full story 👉 https://hubs.li/Q04B_kM10

Most AI content looks generic for a fixable reason: the model got a prompt and none of the brand behind it. 🛍️ Our new guide for retailers shows what it takes to make AI output recognizably yours across thousands of assets. Inside you'll find executable brand books, the grader method behind a near-100% passing rate in our client work, and why content now decides your visibility in agentic commerce. Thank you to Jimi Hyvärinen and Miguel Gama Nunes for the insights!

One campaign concept, dozens of localized versions, each set in scenes your markets actually respond to. Generative AI makes the volume affordable. Keeping every version on-brand takes a system. Our new guide shows what that system looks like in retail.

When a shopper asks an AI assistant for the best option, the assistant reads. Products with rich, specific content get recommended. Products without it stay invisible. Our new guide covers how retailers produce content at the volume agentic commerce demands, and keep every piece recognizably theirs.

Treat brand guidelines like code: structured files in a version-controlled repository that both people and production systems read from. When the brand changes, you update it in one place and the pipeline carries it out. A rebrand becomes a controlled release.

Bain & Company estimates that 30% to 45% of US consumers already use generative AI to research and compare products before they buy. In agentic commerce, shelf space is made of content. Our new guide covers how retailers earn it, and how to keep it on-brand.