Razorfish

Think your customers stick around because they love your brand? Think again. New Razorfish research shows that love doesn’t drive loyalty—experience does. The strongest brands aren’t necessarily the ones people love most—they’re the ones that show up best. Download “The Fragile Nature of Loyalty” report for the data, insights, and strategies behind this shift—and how your brand can earn loyalty in a world defined by constant choice.

Think your customers stick around because they love your brand? Think again. New Razorfish research shows that love doesn’t drive loyalty—experience does. The strongest brands aren’t necessarily the ones people love most—they’re the ones that show up best. Watch “The Fragile Nature of Loyalty” on demand for the data, insights, and strategies behind this shift—and how your brand can earn loyalty in a world defined by constant choice.

How can brands cut through noise, capture pivotal moments, and turn a fragmented holiday season into a unified growth opportunity? Connected CRM. Connected CRM unifies data, decisioning, and design across every channel to deliver personalized, trusted, and adaptive experiences at scale - turning fragmented touchpoints into a coherent journey where brands can activate the moments that matter.

Generation Alpha’s unique behaviors and influences will challenge traditional marketing and reshape how brands go to market in the future. Understand what drives this tech-savvy and adventurous group to establish loyalty and engage them effectively as they grow into influential consumers.

Tools like ChatGPT, Gemini, and Copilot are reshaping how consumers search and make decisions—44 million people use them daily. If your brand isn’t visible, you’re already behind. “The AI Search Playbook: Breakthrough Brand Visibility,” explores valuable tactics to boost your brand’s presence in AI search results, why delayed action could mean lost visibility, and how to get ready before paid placements roll out.

We are proud to be recognized in Forrester's Q3 2025 CRM Marketing Services Landscape. This recognition showcases the impact that our Razorfish CRM team delivers at the intersection of technology, data, analytics, AI, and experience design—all while breaking down long-held organizational and channel silos. Forrester’s report helps B2C marketers find the right blend of strategy, technology, and scale to drive meaningful customer connections, and we’re honored to be part of the mix.