RAPP

From pitches to agency models to points of inflection, here are my two pence worth (or five) on what’s in the AI-meets-adland forecast for 2026. The verdict? Sharpen your agentic tools, but stay prepared to pull out the artisanal offerings from your OpenAI-branded tote bag.

Marketers—what separates the good from the great? An unmatched understanding of their customers. At Advertising Week New York, Global Chief Marketing Sciences Officer Matt Pharr revealed just how RAPP goes about closing the gap between brand and buyer, informed by the real-world experience of their audience. Whether you’re looking to imbed customer-first thinking into AI, or fuse empathy and data to create more powerful insights, RAPP can help.

Marketers—what separates the good from the great? An unmatched understanding of their customers. At Advertising Week New York, Global Chief Marketing Sciences Officer Matthew Pharr revealed just how RAPP goes about closing the gap between brand and buyer, informed by the real-world experience of their audience. Whether you're looking to imbed customer-first thinking into AI, or fuse empathy and data to create more powerful insights, RAPP can help.

When it comes to personalization, how much is too much? And most importantly, how do marketers strike a “precise” balance? At Advertising Week New York, Chief Marketing Officer Ludovic Gougat moderated a panel of experts to address what precision looks like in a fragmented world—and how to maintain trust and authenticity, while avoiding overload. Want to know more about how to create a unified, personal experience? RAPP has answers.

At Advertising Week New York, EVP of Experience Strategy Ed McLarnon made it clear that there are friction points for all of us during the holiday season. Most of them stem from a critical mismatch between expectations and reality. And anytime there’s a gap between the stories we tell and the actual experience, we’re presented with a challenge. How do we bridge the gaps between media spend, messaging and activation as we move into the year ahead? That’s a question RAPP can answer. Tune in and discover how to lead the charge with smarter strategy, speed and spend.