R/GA

Agentic shopping isn’t on the way. It’s here. AI agents are increasingly researching, comparing and buying on consumers’ behalf. With 49% of consumers saying they are already comfortable letting AI make a purchase, according to R/GA research. That means an agent may decide whether a brand even makes the shortlist, how it is represented, and ultimately, whether it gets purchased by consumers. To help ambitious brand leaders navigate this new shopping landscape, R/GA FutureVision’s Designing Brands to Win in Agentic Commerce unpacks the decisions humans are willing to hand over and offers actionable frameworks for the agentic shift. Explore this global research report now at https://lnkd.in/gxC6vQUr/?utm_campaign=GLOBAL_CommerceReport2026_WebsiteVisits_UpperFunnel&utm_source=linkedin&utm_medium=paid&utm_id=1220415486&hsa_acc=512328919&hsa_cam=1220415486&hsa_grp=910735846&hsa_ad=1637931326&hsa_net=linkedin&hsa_ver=3

AI can make almost anything. The harder part is making it unmistakably yours. Introducing R/GA BRDNA Sequencer™, a new way to put your brand’s DNA to work. This proprietary AI product from R/GA turns the principles, systems and real-world examples that make a brand distinct into creative intelligence agents can understand and apply. So teams can design, write, art direct and adapt work faster, while keeping human creativity and judgment firmly in control. More creative capability. Less repetitive production. And work that still looks, sounds and feels like you. Discover how to put your Brand DNA to work at https://lnkd.in/g-SYFeeg/?utm_campaign=Global_BRDNA_OrganicBoostedPost_Launch&utm_source=linkedin&utm_medium=paid&utm_id=1207663746&hsa_acc=512328919&hsa_cam=1207663746&hsa_grp=904477256&hsa_ad=1626419416&hsa_net=linkedin&hsa_ver=3 And read more about this product on Fast Company. https://lnkd.in/g2kg8Vz6/?utm_campaign=Global_BRDNA_OrganicBoostedPost_Launch&utm_source=linkedin&utm_medium=paid&utm_id=1207663746&hsa_acc=512328919&hsa_cam=1207663746&hsa_grp=904477256&hsa_ad=1626419416&hsa_net=linkedin&hsa_ver=3

As AI search increasingly becomes the primary bridge between consumer intent and brand consideration, every marketer is asking the same question: How do I ensure my brand shows up in AI answers? Recent R/GA research revealed a clear pattern: Reddit consistently ranks as one of the most cited sources for LLMs across categories. But how do you leverage a platform built on raw authenticity without alienating the community — and risk degrading the platform’s value as an AI signal? In her latest op-ed for R/GA FutureVision, Executive Strategy Director Laura Ries breaks down the opportunity: “Reddit demands a different kind of participation,” she writes. “One that is additive to the community, not one just optimized for AI visibility. The good news is that those two objectives aren’t in conflict. What earns trust with a reddit community is largely what earns citation from an LLM.” Read on for R/GA's take on building an AI visibility strategy that doesn't compromise the communities it depends on. 🔗 https://lnkd.in/gp3-RSBs/?utm_campaign=US_Engagement_RedditPost_ThoughtLeadership_SingleImages&utm_source=linkedin&utm_medium=paid&utm_id=1194420736&hsa_acc=512328919&hsa_cam=1194420736&hsa_grp=871931296&hsa_ad=1574332136&hsa_net=linkedin&hsa_ver=3

As AI search increasingly becomes the main bridge between consumer intent and brand consideration, the same question is top of mind for marketers: How do I ensure my brand actually shows up in AI answers? In recent research at R/GA, we found a clear pattern: Reddit consistently ranked as one of the most cited sources for LLMs across almost every category. But just last week, as reported by Forbes, Reddit LLM citations have fallen off. This shift highlights an important truth: No single source is guaranteed, which is exactly why integrity across all of them matters. In my latest post for R/GA FutureVision, I highlight a massive challenge for brands: how to leverage a platform built on raw, unfiltered authenticity without alienating the community, or worse, degrading the very signal AI relies on. Reddit demands a very different kind of participation. One that is genuinely additive to the community, not just engineered for search algorithms. The good news? Those two goals aren't in conflict. What earns real trust with a Reddit community is largely what earns citation from an LLM. Here's our take on building an AI visibility strategy that respects and protects the communities it depends on. https://lnkd.in/gaBJEsBB

Last year, R/GA published Navigating the New Era of Intelligent Commerce, a global study exploring how AI was changing the way people discover, evaluate, and buy. Since then, rapid consumer adoption of AI-assisted shopping tools has radically shifted the commerce landscape. Again. This evolution creates a fundamental challenge for businesses: how to remain visible, transactable, and present throughout a consumer journey increasingly intermediated by AI agents. Enter R/GA FutureVision’s forthcoming report: Designing Brands to Win in Agentic Commerce. Launching in the coming weeks, this new study offers actionable guidance for brands looking to reestablish control and maintain influence in an agentic marketplace. Reserve your complimentary copy via the link below. And drop a 🚀 below for an early look. 🔗 https://lnkd.in/eTtNzF7j/?utm_campaign=GLOBAL_CommerceRoundtable_September_2026&utm_source=linkedin&utm_medium=paid&utm_id=1190045056&hsa_acc=512328919&hsa_cam=1190045056&hsa_grp=866872206&hsa_ad=1549160476&hsa_net=linkedin&hsa_ver=3

R/GA FutureVision’s recent Agentic Commerce roundtable featured a lively discussion on consumer adoption of AI-assisted shopping tools and the implications for brands. The session was so well-attended that we’re hosting a second round next month on September 15 and 16, covering key questions such as: 1️⃣ What conditions determine a consumer’s willingness to delegate to AI agents, and how do they prefer to hand over control? 2️⃣ What do consumers expect from a brand’s agent, and why are loyalty data and brand distinctiveness key competitive advantages? 3️⃣ How can you use our "No-Regrets Moves vs. Big Bets" framework to diagnose where your brand should act now? If you missed the last session, we invite you to request an invitation below. Please note that space is limited. 🔗 https://lnkd.in/edVM325n/?utm_campaign=GLOBAL_CommerceRoundtable_September_2026&utm_source=linkedin&utm_medium=paid&utm_id=1190045056&hsa_acc=512328919&hsa_cam=1190045056&hsa_grp=866872206&hsa_ad=1540361366&hsa_net=linkedin&hsa_ver=3