quantilope

Big news on quinn! 🚀 💬 As an added layer of #AI support for advanced method #marketresearch , quinn Chat is now available for quantilope platform users to instantly spot compelling #KPIs, create new charts, analyze complex insights, provide #insights recommendations, and so much more. Platform users will simply open the quinn Chat window and type their specific research questions to receive an immediate response back. Think of quinn Chat as an extension of your expert research team, empowering, guiding, and inspiring you throughout your end-to-end insights process. Ready to see quinn in action? Check out the short demo below 👇 or read more about quinn Chat here: https://lnkd.in/eKeMMcGf

The secret to sustainable Brand Growth lies in understanding Category Entry Points (CEPs) - the needs, occasions, reasons, and motivations that drive consumer purchasing decisions. Today, we are thrilled to launch quantilope's new AI-Driven CEP Generator! 🚀 • Instantly get a preliminary list of unique CEPs for your category. • Free to use for anyone looking to build Mental Availability and move beyond funnel metrics. • The essential first step for Better Brand Health Tracking (BBHT), based on the proven science of the Ehrenberg-Bass Institute. Ready to transform your brand strategy? Try the free tool today: https://lnkd.in/eq6qCYpF #BrandStrategy #MarketResearch #ConsumerInsights #AI #EhrenbergBass

New free AI Tool for Marketing Strategy Work 🚀 Every great marketer knows: Start with the consumer, or completely miss the boat. Without a deep dive into consumer needs, any strategy, innovation, or communication effort is built on shaky ground. That's why marketers and insights people spend so much time on need states, jobs-to-be-done, or usage and attitude studies! The most powerful starting point today is Category Entry Points (CEPs) — a concept popularized by the Ehrenberg-Bass Institute for Marketing Science. CEPs are the specific thoughts and feelings that prompt consumers to shop in a given category; understanding them is the key to unlocking brand growth. Here’s the game-changer: quantilope just launched a free AI tool that generates them for your specific category! Instead of expensive, time-consuming research, you can simply provide some brief context about your category, country, sector, etc., and quantilope’s tool delivers a customized list of CEPs as a solid starting point. This zero-cost starting point is perfect for any marketer looking to innovate, communicate, promote, and position their brand based on verified marketing science. If you’re serious about building an effective marketing strategy on a solid foundation, check it out, link is in the comment. #CEP #JTBD #Needstates #marketingstrategy #branding

Hey everyone! Here is what happened to me last week: With quantilope we've spent years implementing the Ehrenberg-Bass Institute marketing science across 25+ markets and 120+ categories. I thought I knew their principles inside and out. But last week, I attended the "How Brands Grow live - for Executives" training in Boston. It was mind-blowing and a powerful reminder that there's always more to learn! As a marketer, it's easy to get lost in a sea of opinions. As an ex-CFO of Mars put it, "If I put 10 finance people in a room and ask them how to reduce cash burn, I'll get ONE answer. But if I put 10 marketers in a room and ask them how to grow the brand, I'll get 11 different answers." That needs to change. The truth is, there's clear, evidence-based science behind brand growth, and it's time we all embrace it. To help with that, I'm kicking off a new series where I'll share my top takeaways from the training that everyone can start using right away. I'll reveal some of the most eye-opening facts and practical advice that will help you stand out as a marketer or insights leader. Many of these learnings are a bit inconvenient, so be prepared to challenge your own beliefs. Stay tuned for the first post in the series and join me in transforming how we think about brand growth. A huge thank you to Byron Sharp, Jenni Romaniuk, Justin Cohen, and Steven Dunn, Elké Seretis - Heeremans, MAICD from the Ehrenberg-Bass Institute for an incredible four days! I highly recommend this training to any marketer serious about growth. And thank you to all the brilliant marketing executives in the room who made the experience even better! Let's keep this conversation going. Tanya Bahlmann (BCom LLB) Christopher Owens Nina Bogstedt Bart Vandecruys Ariadne Oliveira Joanna Katharina Lazar Alexandre DAN Sean Riley Ryan Meegan Andy Andersen Kathryn Markham Udasin Anthony Tranchina Noah Spring Fredrik Engman Cecilia Zerr Danielle Gibson and many more! More on quantilope's Brand Health Tracking solution in the comments!

For Savita Kharbas and her team at Vita Coco, traditional brand funnel metrics were no longer sufficient to respond to the actual needs of coconut water consumers. 🥥 During our on-stage session at #QuirksNY, Savita joined quantilope's Katelyn Ferrara and Hailey Nettler to discuss moving beyond the #brandfunnel and shifting from reactive analysis to proactive growth. 📈 By adopting #MentalAvailability tracking through quantilope's Better Brand Health approach, the Vita Coco team unlocked key insights into what brings consumers to the coconut water category—moments known as #CategoryEntryPoints. Using Mental Availability metrics and Category Entry Points, they uncovered a key whitespace opportunity, validated internal hypotheses, and continue to monitor performance for their successful "Active Hydration" campaign. For more on Vita Coco's experience with Better Brand Health #Tracking insights, follow the link in the comments below! 👇

As a feature of our integrated #AI Research Partner, quinn Search turns your entire platform project library into an easy-to-use knowledge base. 💡 Simply chat with quinn to: 👉 See what data you’ve already captured to avoid repeat work 👉 Pull clear summaries of past findings to support new decisions 👉 Help new team members learn from earlier projects without digging through old, outdated decks Because quinn understands research methods like #MaxDiff and #TURF, all responses are accurate and grounded in your own collected #data. If you’d like your #marketresearch findings to work harder for you, just ask quinn! 💬 Learn more through the link in the comments below: 🔗