QRY

Everyone is talking about Meta's GEM release. If you haven't read about it yet, you can read all about it here: https://lnkd.in/gwQT4wFm What it is: New AI model powering Meta’s ad recommendations (goes beyond Andromeda). It uses long-term user behavior, multimodal signals, and cross-surface learning to boost relevance and performance. How can you take advantage of it: Beyond your standard, broad audiences & creative diversity, there are three big things you need to continue improving. - Strengthen your signal quality (clean event tracking, richer conversion data). - Let Meta optimize by providing multiple formats and variations. - Monitor and improve paid & organic engagement on content What our team at QRY is doing: Our AI tool, Athena, continually monitors our Meta ads for CPA and now engagement. It enables us to optimize high-performing ads and scale them, both for increased engagement and high ROAS. We use this chart below - it shows ads in testing (yellow), ads that are scaling well (green), and ads that are high engagement (purple). We're able to identify and scale the ads that matter through Andromeda and now GEM.

I'm always looking to highlight ELITE partners and will start doing that more often. From my time at AAVRANI through SymptoGuard, investing, and more, I've gotten to work with some incredible people. My first shoutout is to Samir Balwani and the team QRY. I’ve worked with a number of agencies over the years, from launching new brands to scaling into major retail. I’ve seen what great looks like, and I’ve seen many agencies that miss the mark. Samir and the team at QRY are some of the best partners. They’re thoughtful, strategic, and deeply invested - they really cared about us. That kind of care and clarity is rare, and it makes all the difference. If you’re looking for a true partner who will push your thinking, execute with precision, and genuinely want your success, I can’t recommend QRY enough. Happy to connect anyone who wants to learn more about working with them.

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Platform ROAS lies. MER doesn't. If you don't know your category's MER benchmark, you're optimizing on the wrong metric.

If you don't know your CPA benchmark, you might not be performing as well as you think.

Most marketing leaders can't tell if their ROAS is healthy or just lucky. The custom benchmark report fixes that.