Pulsar

Across World Cup conversations, AI video showed the strongest acceleration, rising 27x above its normal baseline and outpacing AI images, the next fastest-growing format. From the PersiaBoi LEGO video mocking the US President, to AI-generated match updates competing with broadcaster highlights, AI video is proving its ability to turn moments into instant cultural formats. Organic content still drives sustained reach, and is the single largest category, but AI video is emerging as the fastest growing layer for capturing and amplifying cultural spikes. Discover more in our World Cup Intelligence Dispatch 👇

Our research agent SAGA tracked brand reputation across the knockout stages (7–13 July) using Pulsar’s Reputation Health Score. Norwegian Air recorded one of the biggest gains after its playful Instagram logo bet with British Airways went viral. LEGO and Spotify benefited from fan culture, driven by the viral AI LEGO Trump parody, IShowSpeed moments, and Haaland’s teenage rap track reaching #1 on Spotify Norway. Meanwhile, adidas’ reputation fell amid renewed corruption allegations, while Nike gained from Haaland’s halo effect and Ronaldo gifting IShowSpeed his match-worn Mercurials. Discover more 👇

Prediction markets have shown they can drive far more engagement than conventional sponsors during this World Cup ⚽️ We set Pulsar SAGA the task of tracking top-performing content, and found ADI Predictstreet delivered one of the top posts in the online World Cup conversation – in spite of having a comparatively small number of follows. All told, it worked out as approximately 60x the average sponsor return per follower. Traditionally, sponsorship buys visibility around the game. But prediction markets upturn the 'passive' nature of sports consumption by introducing active stakes. This creates a flood of engagement as audiences see a chance of meaningfully participating, or of proving their judgement. We share fresh World Cup insights daily, follow along for more 👇

Prediction markets have shown they can drive far more engagement than conventional sponsors during this World Cup ⚽️ We set Pulsar SAGA the task of tracking top-performing content, and found ADI Predictstreet delivered one of the top posts in the online World Cup conversation – in spite of having a comparatively small number of follows. All told, it worked out as approximately 60x the average sponsor return per follower. Traditionally, sponsorship buys visibility around the game. But prediction markets upturn the 'passive' nature of sports consumption by introducing active stakes. This creates a flood of engagement as audiences see a chance of meaningfully participating, or of proving their judgement. We share fresh World Cup insights daily, follow along for more 👇

Prediction markets drive 60x more engagement than sponsors in the World Cup ⚽️ We tracked top-performing content using Pulsar SAGA, the autonomous research agent,and found ADI Predictstreet delivered one of the top posts in the online World Cup conversation – roughly 60x the average sponsor return per follower. Traditionally, sponsorship buys visibility around the game. But prediction markets are turning passive sports content into active stakes. And engagement in this shift is less about audience size or creative quality, and more about creating a higher stake in the games. We share fresh World Cup insights daily, follow along for more 👇

Prediction markets drive 60x more engagement than sponsors in the World Cup ⚽️ We tracked top-performing content using Pulsar SAGA, the autonomous research agent,and found ADI Predictstreet delivered one of the top posts in the online World Cup conversation – roughly 60x the average sponsor return per follower. Traditionally, sponsorship buys visibility around the game. But prediction markets are turning passive sports content into active stakes. And engagement in this shift is less about audience size or creative quality, and more about creating a higher stake in the games. We share fresh World Cup insights daily, follow along for more 👇