Publicis Groupe Middle East

Here's something that stopped us in our tracks: only 15% of young people in the region feel represented in advertising today. Think about that, shares Sanjana Soman, Business Director, Strategy - Growth and Innovation Team. In markets like Saudi Arabia where youth make up more than half the population, brands are missing the mark with the audience they need most The Youth Studio exists to change that. We're not pulling insights from global reports that don't understand Arabic identity or the balance between heritage and modernity. We built our own research, refreshed monthly, tested with youth themselves. Launching at Athar Festival was the perfect moment to bring this to the industry, because when you're trying to connect with a generation, you can't rely on stereotypes. You need real data, real voices, and real commitment. #PublicisGroupeMiddleEast #BustingMyths #YouthStudio

Introducing the Youth Studio. A first-of-its-kind hub designed to help brands and institutions move past clichés and connect with the next generation in the Region. ✅ Proprietary research, refreshed monthly for real-time cultural relevance ✅ Backed by 3,000 Publicis employees and 400 Gen Z contributors ✅ Workshops, labs & brief rewrites that deliver actionable outcomes, not shelf reports This isn’t just theory. From keynotes that bring youth truths to life, to hands-on workshops that rewrite briefs and tune campaigns, the Youth Studio is designed to take you from inspiration to execution. In a region where youth are the majority and the future, understanding them isn't optional. #ActionableInsights #YouthMarketing #PublicisGroupeMiddleEast #YouthStudio

We kept hearing the same question from clients: 'How do we actually connect with youth?' Not as a trend to chase, but as a real challenge to solve. That's why we built the #YouthStudio. It's our answer to closing the gap between what brands assume about the youth and who they really are, shares Jennifer Fischer, our Chief Growth and Innovation Officer. In a region where youth aren't just the future, they're the majority driving change right now, we needed something grounded in data, culture, and real voices. The Youth Studio brings together proprietary research, our exclusive partnership with Snap Inc., and more than 400 Gen Z colleagues inside Publicis who have also helped shape it. We launched this at Athar Festival, and the response was incredible, it validated what we knew: brands are hungry for real truths, not stereotypes. It's about replacing myths with evidence and turning those truths into work that actually resonates. #PublicisGroupeMiddleEast #BustingMyths #YouthStudio

Saudi AI, up close. At Athar Festival, HUMAIN joins us at the Publicis Groupe Middle East Stand to showcase the latest breakthroughs in Generative AI coming right here from #Saudi. From creativity to cultural intelligence, come see how #Humain is shaping what’s next for #AI. 21st – 22nd October | Athar Festival, Riyadh | 📍 JAX District #Humain #PublicisGroupeMiddleEast #AtharFestival #GenAI #Innovation

❌ Myths = Out of Stock ✅ Truths = Coming Soon We're launching Youth Studio by Publicis Groupe Middle East in partnership with Snapchat at #AtharFestival 🛒 Experience it first at the Myth Market, where youth stereotypes get cleared from the shelves 🎤 Then dive deeper: From Vibe Check to Brand Check: What Saudi Youth Want 📍 Spotlight Stage | 21 Oct | 14:10–14:30 Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East Busting Cliches, revealing truths. See you there. #AtharFestival #PublicisGroupeMiddleEast #Snapchat #YouthStudio #Humain

Time to bust clichés & reveal truths. At Athar Festival, we’re launching Youth Studio by Publicis Groupe, our dedicated hub for decoding youth culture in the Middle East. Built with youth, for youth, the Youth Studio is powered by our partnership with Snap Inc., the platform where Saudi youth truly connect, create, and express themselves. Because understanding a generation means meeting them where they're truly themselves. Snapchat doesn't just reach youth, it is how they express themselves. Together, we're decoding culture in real time, not through assumptions. While you’re visiting the Youth Studio booth, you’ll also get to experience the future of GenAI with our partners at HUMAIN, who are showcasing Saudi’s latest breakthroughs in AI, proving how technology can amplify creativity rather than replace it. One booth. Two innovation engines. One mission: to uncover what youth really care about and where ambition will take them next. 🚀 Step into the Myth Market and clear clichés off the shelves. ⬆️ Ride the Elevator to Ambition, your fast track to growth and career inspiration. 📊 Get stoked by real data in the Signals Room. 🤖 Join the GenAI challenge powered by Humain and see how your creativity collides with AI. 🛍️ And yes, grab some seriously cool merch while you’re at it. 21–22 October | Athar Festival, Riyadh | JAX District #YouthStudio #PublicisGroupeMiddleEast #Snapchat #Humain #AtharFestival