ProspectBase

Ask a B2B marketing team which AI tools they use, and you'll get a list. Ask how well those tools are working, and you'll get an awkward pause. Built on the AI Maturity Framework from our State of AI in B2B Marketing 2026 report, the AI Readiness Pulse is a 3-minute assessment that shows exactly where your team sits. You'll get: 🟣 Your AI maturity stage, benchmarked 🟣 A read across 5 key AI capability areas: • AI-Assisted Prospecting & Targeting • Content & Campaign Automation • Data & Signal Readiness • Team Skills & Adoption • Governance & Measurement 🟣 A stage guide with what to focus on next Not just a score. A clear next step. Which stage is your team really in? 🔗 Take the Pulse: https://lnkd.in/eypuTjea #B2BMarketing #AIinMarketing #DemandGen #GTM

AI projects don't usually fail because the technology doesn't work. They fail when the organisation tries to scale the technology without the foundation underneath it. Our report found: 60% of AI initiatives stall from a lack of AI-ready data. And 30% of GenAI projects are abandoned after proof of concept. That's an important distinction. Getting an AI tool into someone's hands is relatively easy. Getting it to work reliably across an organisation is much harder. That's where governance, data quality and infrastructure start to matter. The lesson isn't: "Wait until your data is perfect before using AI." It's: Build the data foundation while you scale the use cases. Because the cost of fixing the foundation later is usually much higher. Want to learn more about building an AI-ready data foundation? Download the full report: https://lnkd.in/dVBa2Bmj

🎥 AI is moving fast. Most B2B marketing and GTM teams are still catching up. Recorded live in London, AI - Beyond The Hype brought together senior marketing leaders, GTM operators and industry voices for a candid executive discussion on what AI adoption really looks like beyond the noise. Featuring perspectives from leaders across Dell Technologies, dentsu B2B, Trilliad and ProspectBase, this on-demand session offers a grounded look at how B2B teams are moving beyond experimentation and into real execution. 🔗 Watch the full discussion: https://lnkd.in/dX8skyDY

"85% of AI pilots fail because of lack of clean data." That’s not a Prospectbase stat. That’s Gartner. Everyone jokes about garbage in, garbage out. Turns out it’s the actual reason most AI rollouts stall. Watch the full conversation our USA panel on AI & GTM execution.

🎥 AI is moving fast. Most B2B marketing and GTM teams are still catching up. Recorded live in London, AI - Beyond The Hype brought together senior marketing leaders, GTM operators and industry voices for a candid executive discussion on what AI adoption really looks like beyond the noise. Featuring perspectives from leaders across Dell Technologies, dentsu B2B, Trilliad and ProspectBase, this on-demand session offers a grounded look at how B2B teams are moving beyond experimentation and into real execution. 🔗 Watch the full discussion: https://lnkd.in/dX8skyDY

It’s not the technology that’s going to make you competitive. It’s your structure. Your culture. Your execution. That’s the thesis from our USA panel on AI & GTM execution. Watch the full conversation.