Proshort

77.2% of AEs missed quota. 82.4% of revenue leaders struggle with no-decision losses. Selling costs keep rising. One executive brief on making revenue dependable in 2027. Here it is.

Five questions to pressure-test your 2027 revenue plan, drawn from the latest benchmarks on quota, lost deals and selling costs. The report walks through each one.

Median selling cost hit 15% of ARR, up from 13%. Before 2027 headcount plans lock, it’s worth knowing how much capacity your current team is losing to admin, stalls and lack of coaching.

Pipeline, coaching, forecasting, retention. They all break for the same reason: leaders deciding from fragmented data. Our new brief lays out 12 problems and what fixes each.

Most losses don't happen at the end of a deal. They start with poor discovery and no cost of inaction, then show up weeks later as a slipped deal. Here is how to catch the stall while the deal is still alive.

Forecast gaps, coaching that doesn't scale, tool sprawl, slow ramp. The RevOps and enablement problems heading into 2027, each backed by current benchmarks, with a fix for each.