PriceShape

Teams are gearing up with their pricing strategies for the first big retail events of the year: Boxing Day sales 🎁 and Valentine's Day 💝. But how do you plan on using pricing data in 2027? Get step-by-step guidance from our latest whitepaper, as well as a complete 2027 calendar with when to plan, launch, and run a campaign. Download it here.

You win or lose Black Friday long before November 🛍. By August, you need to know which products you'll promote, how competitors priced them last year, and how much discount your margin can take. The same applies to every campaign. Leaving it to the last week means reactive pricing and lost margin. Our whitepaper shows you when to plan, price, and prepare for each major 2027 campaign. Download it here.

Most teams plan campaigns around the offer, the channel, and the creative. They set the price last. But what if pricing led the conversation instead? Our 2027 campaign calendar puts pricing at the start of each campaign plan, from Valentine's Day to Black Friday. Download our whitepaper to see how you can adapt your strategy.

Your 2027 campaign plan probably covers channels, creative, and budget. But does it cover pricing? Put pricing front and centre with our latest whitepaper. Get step-by-step guidance to build a stronger campaign plan in 2027.

Got half an hour to spare on Tuesday 15 September? Come and hear Niklas Buhl and I talk about intelligent pricing. It's half an hour of what it actually is, how it works, and how you can get started with it. There'll also be a demo video. Hope to see you there: https://lnkd.in/ed2JirD8

All retailers has a competitor list.. Usually 10 to 30 names per market, ranked by a feeling of how much they compete with them. It's often owned by one person somewhere in the business, and not adjusted very often. And that list is often times right about the big names. What it misses is the rest of the market; the specialists, the discount players or just a giant from another category that suddenly expanded into theirs. I've seen firsthand how quickly this happens now. New competitors can appear inside a week across marketplaces, cross-border sellers, someone testing a category they have never sold in before. Competitor lists that stay still for a year are long gone. To be clear, you don't need to track all of them constantly. But if you write off everyone outside your top 30 and stop looking, sooner or later they start stealing sales. And then you hear about it through your own numbers instead of from the market, which is a difficult place to be, because by that point you are reacting late to something that happened some time ago. My advice is straightforward: keep the short list for strategy, and keep a wider view for detection. They do two very different jobs, and most businesses only do the first one. This is one of the reasons we built the MarketMap in the first place. Rather than checking the competitors you already know about, you get to see the whole market your products actually sit in. It's also one of the chapters in our new white paper, Turn market data into pricing decisions, where we go through what intelligent pricing looks like in practice. That’s the products priced lower than they need to be, the slow movers heading towards dead stock, and the campaigns that quietly cost more margin than they needed to. So I'm curious, how many competitors are on your list, and when did you last check whether it's still the right list? 👀 The white paper is available to download here - https://lnkd.in/euexW7MG #MarketData #Pricing #Ecommerce #IntelligentPricing #Retail