Pri-Med

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With shrinking clinician access, Pri-Med gives your brand trusted entry through online and in-person education—driving real engagement and measurable results amongst 195k+ HCPs. See How Brands Break Through →

70% of clinicians limit or avoid rep meetings—so where are they engaging? This guide reveals the channels where pharma teams are reaching HCPs traditional tactics miss. See How to Reach HCP Audiences →

One thing I've noticed in conversations with healthcare marketers planning for 2027: the question has changed. It's less, "How do we reach more clinicians?" And more, "How do we create meaningful access to the right clinicians?" The conversations we're having at Pri-Med increasingly center around specific audience segments, face-to-face engagement alongside digital, and measurable engagement. That makes sense. Brands have more ways than ever to generate impressions. What's harder to create is an environment where clinicians have intentionally chosen to show up, learn and engage. Across Pri-Med's community of 200,000+ US clinicians, 65% are "no-see" or restricted, and we're seeing brands think much more strategically about where live engagement fits alongside digital. If you're building your 2027 plan now, I'd be happy to share what we're seeing and where opportunities are still available. 🔓 Unlock the 2027 Prospectus https://lnkd.in/gJ9HAvuj

The opportunity to connect with primary care is here. Pri-Med exhibitors and sponsors connect with thousands of clinicians across the US, including the "no-see" and restricted prescribers that are nearly impossible to reach anywhere else. 97% of exhibitors meet their objectives. 89% of attendees are very satisfied with the overall experience. The results speak for themselves. 2027 conferences are now open. Reserve your space early and build on the momentum.

H2 primary care planning is already underway—and the pharma teams moving early are the ones securing the most impactful opportunities to engage clinicians. If your strategy still leans heavily on traditional rep access, consider this: 68% of the more than 200,000 clinicians in the Pri-Med network restrict or limit sales interactions. Reaching today’s primary care audience requires a more integrated, education-first approach. ➡️ What we're seeing across our partners reinforces this shift. In 2025, 98% of Pri-Med exhibitors achieved their stated objectives, and one pharmaceutical partner realized a 300–400% increase in primary care provider engagement by aligning with clinician-driven educational experiences. To support your H2 planning, we’ve brought together the essential elements—from conference calendar and exhibit opportunities to theater inventory and audience insights—into a single, comprehensive resource. 👉 Download it here: https://lnkd.in/e_M2GpEZ