Point of Reference

Surfacing advocates shouldn’t feel like digging for treasure. Join Dave Hansen from Siemens and Point of Reference’s Alison Bukowski for a no-BS look at how to bring advocacy and community together, eliminate wasted effort, and build programs that finally deliver measurable impact. Register today!

Disconnected programs. Wasted effort. Frustrated teams. Join Alison Bukowski of Point of Reference and Dave Hansen of Siemens for a candid conversation about why the old community and customer advocacy playbook doesn’t work, and how to build one that finally does. Reserve your seat today and be ready to break through the BS!

Finding advocates shouldn’t feel like a scavenger hunt. If your community and advocacy efforts are still running in separate worlds, you’re doing extra work for less return. In this session, our special guest speaker, Dave Hansen from Siemens and Alison Bukowski from Point of Reference will share how combined efforts drive smarter engagement, real results, and lasting customer loyalty. Register now!

You've seen Salesforce. This isn't Salesforce. Because ReferenceEdge is built natively on Salesforce, many buyers assume they already know what it looks like. They don't. ReferenceEdge was redesigned to feel contemporary and intuitive while remaining perfectly at home in Salesforce. The result is a significantly better user experience without sacrificing the benefits of native architecture. The architecture stayed native. The experience moved forward. Learn what's changed. https://lnkd.in/eacHtJxn

We have a hard time walking away. Sometimes a customer calls with a technical question. Thirty minutes later we're talking about executive sponsorship, user adoption, launch communications, or measuring business impact. That's never been outside our job description. Because we don't just support software. We help customer advocacy programs succeed. Twenty years of customer advocacy experience didn't just shape our software. It shaped how we support the people using it. Learn what partnership really looks like. https://lnkd.in/gxbBV5ge

The best interface may not be an interface. For decades, enterprise software has taught us where to click. Now we simply ask AI. "Find me healthcare advocates using product X." "Nominate this customer." "Find new executive speakers." ReferenceEdge still manages the data, workflows, and governance; with less token use. The conversation just moved somewhere more natural thanks to the ReferenceEdge MCP. Learn how AI is changing customer advocacy. https://lnkd.in/gjZtZiVx