Plusgrade

Hotel chains don’t roll out a new upselling strategy on promises. They pilot it, measure the revenue, and then scale it. Minor Hotels Europe & Americas did exactly that. Their pilot with Plusgrade drove tangible incremental revenue, and that earned the green light to scale. They were drawn by its balance of guest experience and revenue optimization, and flexibility across brands and regions. “Any time we open a new hotel, one of our recommendations is to include Plusgrade, because as per the results we see today, this is a great opportunity to enhance the guest experience and boost ancillary revenue.” Ángela Oya Sanchez, Ancillary Revenue Optimization Manager at Minor Hotels. Now live across 200+ properties, with a 6.6% lift in upsell revenue on top of front-desk performance.

The same thing happens every month: your team commits to upselling. The meeting happens. The strategy is set. Revenue peaks. Two weeks later, the hotel gets busy, priorities shift, and upselling drops to the bottom of the list. You’re back in the same meeting… Manual upselling isn't a strategy problem. It's a capacity one. It competes with everything else your team is managing. Plusgrade changes that. Your guests receive the right upgrade offers before arrival automatically, so your team doesn't have to remember and manually upsell every opportunity. As one hotel partner put it: "The last thing I need is another heavy lift. With Plusgrade, there's no heavy lift." Revenue stops depending on who had time that week.

"We didn't even know we were leaving money on the table." — Alison Wilson, Area Manager, The Edgartown Collection. For years, the team did what good hospitality teams do: moved guests into better rooms, accommodated early arrivals, made exceptions wherever they could. All framed as service, not sales. In their first full season with Plusgrade, incremental revenue from paid upgrades grew by 310%. Guests willingly paid $300–400 for early check-in. And service scores went up — because guests who choose and pay for an upgrade arrive ready to enjoy it. "Our service scores have gone up. Instead of feeling nickel-and-dimed, guests feel more in control of their stay and arrive ready to enjoy the upgrades they've chosen."

Every premium room that goes out at $0 is revenue your hotel is giving away. The demand is there. Plusgrade data shows guests are willing to pay for better rooms, but most are never given the chance. See how you can turn unsold premium inventory into incremental revenue:

Every night, a Presidential Suite sits empty or goes out at $0, potential revenue disappears with it. It’s not always a demand problem. Often, it’s a process one. Without a structured pre-arrival upsell, hotels can miss two opportunities: giving guests the chance to pay for a premium room, and freeing up standard inventory for last-minute sale. The demand may already be in the booking. Guests just need to be offered the choice. Plusgrade automates that pre-arrival window, presenting premium inventory to the right guests without adding work for hotel teams. Guests who want the upgrade can pay for it. Standard rooms can return to inventory. And more of every stay’s revenue potential gets captured.

Too many premium rooms go out at $0 or sit empty. But that doesn’t mean guests don’t want to pay for them. They’re never given the chance to upgrade before arrival. Plusgrade data consistently shows there’s demand for pre-arrival upgrades. The opportunity is already there. Hotels just need a better way to capture it. See how to automate the pre-arrival upgrade window and turn empty premium rooms into incremental revenue: https://lnkd.in/gdts6RJa