pladis Global

The best stories are often found in everyday moments. A tea break. A shared laugh. A familiar favourite enjoyed with family and friends. Our 10th anniversary film celebrates the brands, people and shared moments that have helped shape the pladis story. From heritage brands loved for generations to the everyday connections they continue to create around the world, it's a reflection on what brings us together. Watch the film below. 🎥 #pladisGlobal #HappinessWithEveryBite

There Is Only One That Brings Us All Together. That's the thinking behind our McVitie's brand’s latest campaign in the UK. Inspired by real stories from British consumers, it celebrates those everyday moments of meaningful connection, from workplace dunking competitions that get surprisingly competitive to communities coming together to support one another. Some things change. The role a biscuit play in bringing people together? Not so much. 🎥 Watch the advert below and read more here: https://lnkd.in/e2Ws3A_3 Aslı Özen Turhan Benazir Barlet-Batada Pippa Whybourne Imaan Riaz Maite Maciel Diez Michele Dainty Kate Skeggs Carly Hunt Kate Williams Philippa Ansell adam&eve\TBWA Greg Hackett To Boldly Go PHD Uncovered {Capture} MG OMD Park Pictures #McVities #pladisGlobal #HappinessWithEveryBite

Thousands of miles from the UK, a new chapter for our McVitie's brand is coming to life. We’re expanding McVitie’s presence in China with the launch of a new locally developed McVitie’s Flipz range, created specifically for Chinese consumers. This launch marks another step in our plans to grow McVitie’s into a £1 billion global brand, bringing the brand to more consumers through local insight and innovation, with flavours, formats and occasions tailored to local tastes. Manufactured locally through our approved manufacturing partner, the first products coming off the line include Honey Matcha, Lemon Basque Cheesecake and Chocolate Hazelnut flavours. Watch the video below for a first look at McVitie's Flipz coming to life in China, from production line to finished product and read more here: https://lnkd.in/eJaae7BX #McVities #pladisGlobal #HappinessWithEveryBite

What do metal moulds and sore fingers have in common? 🍫 According to our GODIVA chef, Thierry Muret, quite a lot. Having survived the metal mould era, Thierry has seen chocolate-making evolve first-hand. In this video, he shares how innovations in mould technology help create the signature sheen and flawless finish of GODIVA chocolates today - while being a little kinder on the hands. #pladisGlobal #GODIVA

Two Penguins walk into a book... Our McVitie's Penguin brand in the UK has teamed up with Penguin Random House UK to launch The Book of Penguin Jokes, a limited-edition hardback packed with the famous jokes that have been bringing smiles to lunchboxes for generations. Created for the National Year of Reading 2026, the book features a foreword by Michael Rosen, classic Penguin wrapper jokes and brand-new punchlines. Fans can win one of 3,000 copies through promotional McVitie's Penguin packs, with 20,000 Google Play audiobooks also up for grabs. The jokes have been shared on Penguin wrappers for years, and now they're getting a new audience, including some of our own colleagues, who put their joke-telling skills to the test in the video below. 📖 Read the full story: https://lnkd.in/eT7JEEQ8 Michele Dainty, Divyaa Shanbbhag, Phil Jones, James King, Amy Knowles, Megan Lundberg, Scott Landay, Naz Hocaoglu #McVitiesPenguin #NationalYearOfReading #pladisGlobal #HappinessWithEveryBite

Consumer expectations are evolving. So are we. As part of Happy People, Happy Planet – our new global sustainability strategy - we've committed to doubling the volume of products we sell with lower levels of sugar, salt and saturated fat, and higher levels of nutrients such as fibre and protein by 2030. Hear from our Chief R&D Officer, JENNIFER MOSS as she shares what you need to know about the ambition and what it means for the future of snacking at pladis. Read more at the link in the comments. #pladisGlobal #HappinessWithEveryBite