pb+j | Top-Rated DTC Growth Agency

If you’re a VP of marketing and your job description feels more like a VP of Air Traffic Control, you might want to step away from the radar. It is incredibly easy to get trapped in the tower, furiously directing a dozen specialized agencies just so they don't crash into each other while your actual revenue numbers sit completely flat on the tarmac. We recently rescued a patron from this exact nightmare by consolidating all those chaotic vendors under one accountable owner at pb+j | Top-Rated DTC Growth Agency so you can finally get out of the control tower and get your time back. The full breakdown is below, or you can slide into my DMs if you just want to test my very limited, highly uneducated knowledge of airplanes.

As a CMO, think about your current digital setup. Chances are it looks like this: - Marketing owns the ad campaigns - An e-com manager owns the site updates - Ops owns the backend inventory systems - A handful of specialized agencies live somewhere in the messy middle But with this, accountability gets completely obscured. Everyone points fingers when numbers drop, and everyone takes credit when numbers rise. You do not need more hands on deck, just one partner who co-owns the revenue scoreboard with you. That is exactly what pb+j | Top-Rated DTC Growth Agency does for our patrons. Curious about how a single-owner ecosystem works? Send me a DM and let us talk.

A lot of DTC channels don’t have a marketing problem. They have a “17 people are trying hard and somehow nobody owns the metrics that matter” problem. (Very technical term.) So much good energy gets poured into DTC, but is the scoreboard moving? Or are we just stacking up another status meeting? Especially in multi-channel brands, DTC is often an accountability problem. Who owns revenue, and the metrics that actually that get reported up? If you like scoreboards over status meetings, let's chat → addpbj.com/contact

Every single year I watch the same thing happen. A VP of marketing knows their DTC channel's underperforming by July. They can see it in the numbers. And they still wait until January to make a move, because a new year feels like a cleaner place to change course than the middle of Q3. That gap between "I know it's broken" and "I'll fix it in January" is pure profit, leaking out for five or six months straight. So this year we built something we call Mise en Place. My beautiful French way of saying: let's find what's broken, let's find what's working, and let's get it all in its right place before the busiest quarter of the year starts. (Yes, my co-founder Tom gave me endless grief over the name. I'm keeping it anyway.) It's a focused two-week diagnostic that gets you three to five specific moves in hand by the end of August, implemented by the end of September, so the impact lands in Q4 while everyone else is still planning their new year, new strategy meeting. If this is you and it makes sense to see if we can make some Q4 impact together, book a call down below. Or if you just like fancy French named things, we can talk about that too.

Retainer-based pricing structures have been a safe bet for marketing agencies, so CPG brands accepted this as the way of doing business. Learn how pb+j | Top-Rated DTC Growth Agency flips the script on this outdated pricing (and partnership) model. I am passionate about this!

See why we started pb+j | Top-Rated DTC Growth Agency to show there's a different way to work with DTC e-commerce brands. The world doesn't need another agency... it needs a meaningfully different way of working together.