Parvi

Does your website matter if AI answers directly?

If AI does the work, what am I paying for?

Why do agency reports ignore sales?

It's budget season, and I keep hearing the same conversation I've had with marketing leaders from large Finnish B2B companies. Their budgets have been cut and they're expected to do more with less. Then there's this unspoken (or spoken) expectation that AI will just make up for the difference. But there's a big problem with that, and I'm talking from deep experience here. Getting to a positive ROI with AI is not a quick win. We're talking tens, sometimes hundreds of hours of effort before an AI agent or AI workflow genuinely starts saving you time, especially in the beginning when you have to learn the tools, build integrations, train the first agents etc. The learning curve is getting less steep all the time, but it doesn't disappear. Cutting the budget before those savings have materialized, on the assumption they will, lands entirely on the shoulders of the already overstretched marketers. If you're in this situation, my honest advice is to find people who are ahead of you on this curve. People in similar companies with similar tech stacks. Share your challenges and solutions and then just start building. That's probably the shortest path through the hard part. I will do my absolute best to keeping sharing how we've done it at Parvi, don't be afraid to ask about your specific cases either!

Renaming your company used to be an SEO problem. Now it's a GEO problem too. With Google, redirects do most of the work and the traffic follows the new name fairly quickly. AI has a stickier memory. Language models learn from training data that's months or even years old, so the old name is what they know, for a long time. Especially when they answer from memory instead of searching the web, which they tend to do more often. We just audited a Finnish industrial company that changed its name. In about one in three AI answers that mentioned them, only the old name came up. Their own site also still had the old name in the structured data that machines read. And people were still googling the old name, almost 500 clicks in 90 days. So for quite a while, you're two different companies in the eyes of ChatGPT and other AI tools. That makes a name change an even bigger marketing risk than it used to be. Luckily there are things you can do to mitigate that: - Consistently feed both Google and the AI crawlers information about the name change and the new company, including structured data, press releases, and website content. - Make sure that your redirects are consistent across the board so if and when those clients click on your old links, they will still get to the new page on the new company.

Not to sound humble and blessed but it's so cool to see how much interest and demand there is around Parvi! 🙌🏻 We currently have more than 50 deals in the pipeline: discussions with companies from several countries how we could help them take full advantage of agentic AI for their sales and marketing use cases. Currently I would say the top three things that we discuss are: - Agentic content production combined with SEO and GEO - Agentic ad management with built-in CRO and landing page development - Agentic GTM engineering and ABM cases So it's easy to smile 😄 Just walking to a client where we are going to have a workshop around agentic AI in sales and how they can utilize AI agents in their GTM work 😎