PartnerCentric, Inc.

43% of shoppers bought a product on an AI assistant's recommendation in the past three months. Get the 2026 Holiday Playbook to see how top beauty brands are earning that recommendation.

43% of shoppers bought a product on an AI assistant's recommendation in the past three months. Get the 2026 Holiday Playbook to see how top brands are earning that recommendation.

In beauty, 32% of shoppers now start their search on an AI chatbot, not Google. Social starts 23% of journeys too, well above the 15% average across categories. If your AI and social presence isn't built out, you're invisible before the browsing even begins. See the full holiday playbook.

AI and creators start the beauty journey, but 50% still close the sale at Amazon or a retailer, and 48% say reviews are the proof they need most before acting. Winning this holiday means connecting the discovery moment to the retail listing. Get the playbook.

Beauty shoppers rate creators as important at the highest rate of any category (39%) and trust AI recommendations at 45%. It's not AI vs. creators — it's the same shopper listening to both. Learn how to show up in both conversations.

40% of beauty shoppers ignore an AI recommendation because of wrong or inconsistent product info — well above the category average. In a shade-and-ingredient business, clean data converts better than a coupon. Get the fixes inside the playbook.