PARITY | A Group 1001 Company

Brands are increasing their investment in women’s sports — but many still struggle to pick the right athletes. The result? Missed opportunities, low ROI, and partnerships that don’t land. Parity solves that. Share a few details, like your budget, goals, and the type of athletes you need, and we’ll send a curated list of women athletes who can move your brand forward.

Football taught me grit, leadership, and resilience. Off the field, those lessons fuel how I mentor, coach, and advocate for women in sports. Sports are more than a game — they’re a blueprint for building stronger futures and stronger communities. And investing in women athletes means investing in ripple effects that reach far beyond the field. Being an inaugural member of Team M&T M&T Bank represents the power to turn representation into real-world impact. Growing up I didn’t see women who looked like me playing football and I definitely didn’t see women athletes being valued enough to be financially empowered. That’s why this partnership means so much. It reminds the next generation that they deserve to be celebrated and their growth off the field is just as important as their grind on it. I couldn’t be more proud to join a partnership that proves that when women are empowered to lead in sport, in business, and in finance then the entire community wins. 🔗 Learn more: https://bit.ly/435cBZ4 #TeamM&T #WomenInSports #Leadership #Representation

Award-winning impact 🏆 The Minnesota Pork Board’s “Cook’n Bacon” campaign, brought to life with Parity athletes & Olympic divers Kassidy Cook, OLY and Sarah Bacon, just earned Platinum at The Internationalist’s 2025 “Marketing Makes a World of Difference” Awards! A brilliant example of message–market fit: ✔️ Clever concept with cultural cut-through ✔️ Real community impact through food bank donations ✔️ Expanded partnerships with Hormel Foods & First Watch Restaurants ✔️ Over 33K fans reached live at the Minnesota State Fair ✔️ Boosted visibility after a Silver medal win in Paris Read more about this campaign that made headlines AND a difference: https://lnkd.in/edBTdGXa #CooknBacon #WomensSports #OlympicMarketing #SportsSponsorships #SportsPartnerships #AthleteMarketing

From tunnel walk to checkout. 🏀🛍️✨ Rakuten let fans shop the Golden State Valkyries’ Saks Fifth Avenue and SEPHORA looks — turning style into cash back.

Another beauty brand getting it right. 👏 Maybelline New York didn’t just show up in women’s sports — they showed up bold by spotlighting a fan-favorite Team USA Rugby duo. Smart play. 💄🏉 #WomensSportsWatch #ParityNow

The next six years will bring nonstop soccer to U.S. fans. Women’s soccer fans are already leading in trust, loyalty, and purchase intent — but most brands still underinvest. Download the U.S. Women’s Soccer Fan Report to see how marketers can turn this momentum into measurable ROI.