Other.™

Our Co-Founder, Matt Jenkins, recently joined an incredible lineup of speakers at Google's #ThinkLeads2025 to discuss the infrastructural AI era we're entering and the massive upside it represents for lead generation in 2026. Thank you to the team at Google for having us and for sparking forward-thinking conversations about the future of lead-gen and consumer service industries.💡 We're excited about what's next. #RaiseTheBar #ThinkLeads2025 #LeadGeneration

After years of digital acceleration, universities, colleges, and course providers in North America are rethinking where media dollars deliver the most impact. By 2026, spend will move decisively toward intent-driven, performance-focused campaigns built around discovery, credibility, and conversion. 💡 What’s driving the change: ✅ Global education spend will hit US $10 T by 2030 ✅ Mobile video to surpass search ad spend by 2026 ✅ Gen Z discovers on YouTube & TikTok while older gens decide on LinkedIn & Search Want to learn where education marketers should invest next? Click to read our latest article 👉 https://lnkd.in/gqA-2rjx #RaiseTheBar #EducationMarketing #MediaTrends

We’re excited to share that Other.™ has earned a place on The Globe and Mail’s Top Growing Companies list for the fourth time! 🎉 This annual ranking highlights Canada’s fastest-growing entrepreneurial businesses, and we’re proud and thankful for this accomplishment. A big thank you to our team members whose talent and commitment made this possible, and to our valued clients for your continued trust in our work and vision. #RaiseTheBar #TopGrowingCompanies #Teamwork

As AI reshapes how consumers search online, Google’s new AI Mode is changing the rules of discovery. 👇 We’ve pulled together the biggest shifts and what they mean for advertisers today. Here’s what we’re seeing and how we’re helping marketers adapt. ✅ Longer queries: Searches are now 2 to 3 times longer, with users asking more open-ended questions. ✅ Ads in AI Mode: Google is testing ads that appear alongside AI-generated answers, opening up new targeting opportunities. ✅ Market growth: AI-driven search ad spend is projected to surge from $1B in 2025 to $26B by 2029. Brands that lean into AI-powered campaigns and maintain accurate business data will be best positioned to capture end user demand. Want to learn how you can capitalize? Read the full article here: https://lnkd.in/gBTznxzx #RaiseTheBar #Performance #AI

Hard to believe it's been 10 years (wow!) building Other.™ with these two. So many ups and downs, and surely more ahead, but looking back—what a blast. For me, it's been all about the people, the places, and the lessons. The people. The most satisfying part of owning a business for me is watching this amazing team at Other. Their passion, growth, collaboration, and the laughs. We’ve built a high-performing culture where people push themselves, grow personally, and build meaningful relationships—all while having some fun. The places. Other. has allowed me to see so many places. Palm Springs, LA, Chicago, Miami, Vancouver, San Diego, San Francisco, Nova Scotia, Edmonton, Boston, Fort Worth, Saskatoon, Detroit, Montreal, Orlando, Louisville, and Nashville just to name a few, and with more places on the horizon this year. The best part of this is being in a new place, meeting new people, and eating at a local spot where you can absorb the culture and the pulse of that place. No matter where you go, there are people working incredibly hard to succeed, grow their business, and feed themselves and their families. The lessons. There are too many to count, and starting the company at such a young age we have learned most of them the hard way. Here are some things that over time I've come to learn are the most important to our growth so far: Have integrity. Work with people who have integrity. Negotiate deals that are fair for both sides. Care about your people. Care about your clients' business as much as they do. Don’t give up, especially when everything and everyone is telling you to. Have good mentors who can talk sense into you. Building a quality business takes time. Take care of yourself or you cannot take care of those around you. Keep it light. (thanks for this one Rob Butterwick ) A huge THANK YOU to our team, trusting clients, mentors, my business partners Katherine Wong & Matt Jenkins, and my incredible wife—for believing in me when we moved to Toronto with $0 in income and for being the most important teammate over the last 10 years. #RaiseTheBar

10 years. If you think back where you were 10 years ago there is some chance you might not even recognize yourself. I certainly don't. The same can't be said for Other.™ Yes, size, scale and complexity are far greater, but more importantly, what started as a mission to #raisethebar for what it meant to be an agency has remained steadfast and true, with little compromise over the years. It hasn't been easy, but we've worked every day to do things the right way on behalf of our clients and people. For 10 years now. We don't say it often, but we're really proud of that. Rather than sharing (here and now) the things that will make our next 10 years different then our first 10, I want to shine a light on the things our team does every day that got us here, and won't change in our next generation: --> We'll choose the right thing over the easy thing, every time. --> We'll do everything we can to always be on offence, never resting on laurels. --> We'll dig deep into the challenges of our clients and our people, but we'll communicate simple and clear solutions. --> We'll avoid marketing & media proxy metrics and put the microscope on real business outcomes, sharing meaningfully with clients in their successes and failures. --> We'll create ideas and solutions as a team, prioritizing shared internal and external outcomes rather than hierarchy. And last, but certainly not least, we'll keep conviction about what we believe in, but we'll always make sure we enjoy doing it. Thank you to all of our clients, team members, friends, and family for your belief, encouragement, and outright commercial support the last 10 years. It's meant everything to us. #raisethebar