Open Velocity

What happens to your growth when the "easy" marketing wins run out? When paid costs rise and conversions slow, it can expose the fragility in your marketing strategy. The problem is rarely effort.... it becomes a matter of direction. Too many teams optimise for what’s easy to measure, not what actually drives compounding growth. True resilience comes from understanding how your business actually grows and aligning marketing around that.

We're very excited to reveal that we have been selected as one of Prolific North's Independent Agencies to Watch for 2025! Now in it's third year, the initiative showcases 11 new agencies emerging across the North of England and Scotland, highlighting Northern independent agencies who are creating the biggest waves as they grow. Our founder and managing partner Bethan Vincent attended the reveal event last night and said, “Being recognised by Prolific North as an agency to watch means a lot to our team. It’s a testament to how we approach building meaningful, results-driven partnerships and our commitment to raising the bar for marketing strategy in the North. We’re proud to be spotlighted alongside a new wave of ambitious, independent agencies and are excited for what’s ahead for the sector.” For the full list of agencies, read the article here: https://lnkd.in/ehi-e5Hd

Ready to see where you can sharpen your marketing strategy and performance? Our marketing audit goes beyond surface-level checks, benchmarking your marketing function across insight, strategy, execution, effectiveness and optimisation. Using a scorecard approach and tailored recommendations, we empower you to make data-driven decisions and align marketing efforts with business growth goals. Read the case study from Visicover Ltd. to find out how we worked with them to unlock growth in the UK-based leisure marine insurance market. Find the link in the comments below ⤵️

We love seeing our clients succeed - we're on a mission to help them find their path to success through strategic marketing. But their success stories are best told in their own words. Here’s what Becky Simms, Founder and CEO of Reflect Digital has to say about working with Open Velocity and our Strategy Catalyst Training programme.

Most marketing teams we speak to struggle to tell their story through the numbers, particularly when performance is being evaluated upwards in the business. Digital performance is relatively straightforward (getting more difficult), but that’s only half the story for many organisations with multi-channel execution. We’ve pooled our learnings as in-house CMOs to give you a run-down of the metrics that best answer the key questions your Exec team and Board want answering. Cutting to key takeaways and advice - keep the metrics tight, track trends and RAG, and bring clarity on what action is being taken on any numbers moving in the wrong direction. Experience tells me being open to challenge and insight from other parts of the business pays off. You’ll get more support and build confidence, rather than being seen as defensive. https://lnkd.in/eHxJDdHm

There are just THREE tickets left for our next Liverpool Scale up Dinner (in collaboration with Barclays Eagle Labs). I started the first scale-up dinner in York because I was frankly sick of most networking events. Forced pitching. Awkward standing around making small talk. Or, worse, getting trapped in a conversation with someone only interested in the hard sell. These dinners are deliberately relaxed, informal and centred around good food and good conversation. It's a curated room full of people facing similar challenges, sharing experiences, making useful connections and trying to work out how to grow their businesses. https://lnkd.in/e6Q-_YcM