Ookla

When it comes to churn, call performance matters. A fast median set-up time can hide a long wait and poor experience for other customers. Using controlled testing under repeatable, like-for-like conditions, Luke Kehoe's research explores how deployment maturity and optimization shape performance. Newer technology alone does not guarantee a better calling experience. For CTOs and network leaders, it’s a concrete example of how deeper benchmarking insights can help identify optimization priorities and improve consistency for customers. Read the full analysis: https://lnkd.in/gm2qwQiC

Your network metrics look great, but what are your customers actually experiencing? This is a critical gap for Marketers, who depend on brand promises aligning cleanly with the real-world consumer experience. To get a true picture of network health, it’s time to move beyond siloed benchmarking. It’s not about choosing between crowdsourced data or controlled testing—it’s about bringing them together. As part of Ookla, I’ve seen the value of a dual-layer approach that offers the best of both worlds. Below I expand on what I’ve learned, including: 🔹 Why strong internal metrics don't always reflect customer reality 🔹 The unique value of consumer-initiated testing (not all crowd data is created equal) 🔹 How a "dual-layer" approach bridges the gap between engineering and marketing

Crowdsourced scale. Controlled precision. Greater confidence in your next network decision. Speedtest, umlaut and RootMetrics bring real-world connectivity insights and detailed engineering measurements to help operators turn insight into action. Explore what modern network benchmarking should deliver.

Your next network decision depends on the details. From same-time, same-place benchmarking to lower-layer RF and voice insights, Ookla’s controlled testing provides engineering precision to guide optimization. Explore what modern network benchmarking should deliver.

Where should your next network improvement begin? Ookla helps operators uncover performance gaps, prioritize improvements and validate their impact through crowdsourced insights and controlled measurements. Explore what modern network benchmarking should deliver.

Your network spans environments. Your insights should too. Ookla’s crowdsourced and controlled testing capabilities help operators understand connectivity across outdoor and indoor environments and validate improvements. Explore what modern network benchmarking should deliver.