One North

With the new SitecoreAI, AI becomes the foundation of the platform rather than an add-on. This is a game-changer for teams, allowing marketers to launch faster, personalize at scale, and drive measurable results. Pete Amundson shares what changed, what stays the same, and how to plan your next steps. https://bit.ly/4oGIf7f

AI keeps advancing, but its impact depends on how people use it. Human-centered AI starts with understanding people and designing technology that fits into their workflows. Lee Ackerman and Kathryn Kollett explain how this approach builds trust, empowers teams, and ensures technology works for people, not the other way around. https://bit.ly/3JSOEht

AI is everywhere, but most projects still struggle to deliver. Is the AI revolution still more talk than transformation? Ben Magnuson used every earnings transcript from Q1 2024 through Q2 2025 for the S&P 500 to understand how the most successful public companies in the world were deploying AI. His analysis shows why 95% of AI initiatives see little return. https://bit.ly/48ftOka

AI can recognize patterns, but only humans give them meaning. As AI becomes more embedded in digital experiences, human context—shaped by culture, intuition, and experience—is essential for systems to truly understand the world. Jennifer Lill, M.A.Ed. explains how human context is the competitive advantage: https://bit.ly/3J6d5qK

When AI solutions are designed around human experience, adoption accelerates. Employees engage more deeply, customers respond more positively, and business outcomes improve. Success comes from building AI literacy, role-based skills, and a culture where employees feel confident and empowered to use AI in their work. See how designing AI adoption around people drives real impact: https://bit.ly/46SdKEG

Speed is crucial for product teams, but it comes at a cost. Unresolved inconsistencies create design debt, and like all debts, it must be paid. We manage design debt with a partnership between two key roles: Product Designer + Technical Designer. Together, they reduce redundant work, align design and development, and keep teams focused on innovation. The results speak for themselves: faster updates, smoother handoffs, and measurable time saved across the product pipeline. Read more from Ashley Briggs and Roxanne Sirois: https://bit.ly/43vtah2