Onboard CRM

Generating a $900M+ pipeline in less than a year in South America for a leading cloud technology provider wasn’t just a milestone - it was proof that performance thrives on continuity and adaptability in one of the most fast-paced industries today. We achieved this thanks to our exceptional people - professionals who stay committed and know their contributions matter. They understand the nuances of a complex partner ecosystem better than anyone. In an industry where low attrition is rare, we’re proud to have team members who’ve been with us for over a decade - and that’s not an exception. This stability fuels knowledge transfer, organic growth, and long-term success, which are core to who we are as an organization. Our team works closely with rotating Partner Development and Marketing Managers. While others transitioned, our experts stayed involved - coaching new stakeholders, bridging gaps, and keeping momentum steady. They didn’t just execute; they became part of the ecosystem, driving impact where it mattered most. Key Takeaways: ✔️ Consistency builds confidence. Continuity creates momentum - and partners notice it. ✔️ Understanding drives progress. People who can navigate and connect move faster. ✔️ Alignment isn’t a meeting. When your team and partners operate as one, results multiply. Having the right team and expertise allows us not just to execute but to strategize, plan, and grow year after year. We captured these lessons in our Sales & Marketing Handoff Playbook - a free resource for B2B leaders who want to close the gap between marketing and sales and turn alignment into measurable growth. If you’re planning your 2027 goals and want to build the kind of continuity that scales - get the Sales & Marketing Handoff Playbook. https://lnkd.in/e2xMbH8U

70% pipeline growth doesn’t happen by chance. When AWS needed to support a growing channel partner ecosystem in LATAM, the challenge was not just creating more partner activity. It was making sure partners had the structure, communication, and local support needed to turn activity into measurable pipeline. That’s where Onboard came in. We deployed senior channel professionals across Brazil, Argentina, Mexico, and Colombia to improve partner engagement, strengthen campaign management, and give AWS clearer real-time visibility into what was happening across the channel. The result: ✅ 70% pipeline growth ✅ 90%+ MDF adoption ✅ stronger partner loyalty ✅ a scalable channel concierge model The real takeaway? Results like this do not come from launching activity and hoping partners pick it up. They come from staying close to the work after the campaign goes live: keeping partners engaged, tracking what is moving, spotting where momentum is slowing, and making sure opportunities do not disappear in the handoff. That is where many B2B tech teams lose revenue without realizing it! And it is exactly the problem we dig into in our ebook, Why B2B Tech Leads Die Between Marketing and Sales - And How to Fix It. 👉 Read the AWS case study and free ebook here: https://lnkd.in/d85G8az9

Stop accepting the disconnect. Let's get your dashboard reflecting reality. Read our free ebook here: https://lnkd.in/d-XZyaQu Let's talk about the exact moment the management realizes their pipeline is an illusion. You just spent a massive chunk of your Market Development Funds (MDF). Your demand generation agency sent over a spreadsheet celebrating thousands of "hot leads." Then, you open Salesforce or your CRM. The dashboard is completely empty. I see this happen constantly. Tech vendors are pouring money into agencies that sell "fancy" marketing strategies and overpromise massive scale. But when your team actually reaches out, they realize the contacts aren't decision-makers, the messaging was completely misaligned, and the prospect has no idea what your product and solutions actually do. You didn't buy a pipeline. You bought an expensive, useless list. But here is the harder truth: Even when marketing generates a genuinely great lead, it is probably dying in the handoff. We call this the Execution Gap. How does this happen? Marketing assigns the leads, but they are never actually "crunched" or worked. Your internal sales teams simply don't have the bandwidth. Your channel partners are missing their 48-hour SLAs because they don't have the time to chase down unvetted MQLs. And because these campaigns are often launched without a dedicated internal project owner to drive the follow-up, the leads just sit there and go cold. The loop never closes. You are left staring at an empty dashboard, having to guess your ROI instead of proving it. You cannot fix a revenue leak if you don't know exactly where your system is breaking down. We just published a comprehensive free eBook on how to fix this exact disconnect. It’s called "The Execution Gap: Why B2B Tech Leads Die Between Marketing and Sales (And How to Fix It)". https://lnkd.in/d-XZyaQu It breaks down why the traditional handoff is failing, how to stop paying for vanity metrics, and exactly what it takes to build an integrated engine that actually turns marketing clicks into closed revenue.

This is what success looks like in action: An AVEVA channel partner achieving 101 MQLs and 74 SQLs, thanks to Onboard’s collaboration with AVEVA Select Benelux. Our tested go-to-market framework transforms AVEVA’s vision into real opportunities — and now it can do the same for you. Click below to book your free 20-minute strategy session and see how we help AVEVA partners scale smarter. Onboard is a trusted AVEVA partner, learn more about us: https://lnkd.in/dkNtz7bJ

Watch this testimonial to see how a channel partner of AVEVA achieved 101 MQLs and 74 SQLs using a targeted mix of telemarketing and digital campaigns. Partnering with AVEVA Select Benelux, Onboard has helped deliver consistent, high-quality leads and stronger pipeline performance for AVEVA’s ecosystem. 👉 Book your free 20-minute strategy session to discover how you can scale. Onboard is a trusted AVEVA partner, learn more about us: https://lnkd.in/d_jq6E6s

See how a channel partner of AVEVA achieved 101 MQLs and 74 SQLs through Onboard’s targeted telemarketing + digital approach. Through our collaboration with AVEVA Select Benelux, we’ve built a repeatable, data-driven model that fuels predictable growth for AVEVA partners. Click below to book your 20-minute strategy session and learn how we can help you generate high-quality AVEVA leads at scale. Onboard is a trusted AVEVA partner, learn more about us: https://lnkd.in/d5igTMEk