OMD APAC

With Hong Kong’s media landscape evolving through rapid technological advancements and the rising demand for personalised marketing, OMD Hong Kong CEO Florence Wong sees this as a prime opportunity for the agency to lead in a dynamic environment. "My vision for OMD Hong Kong’s growth is to lead in innovative media solutions that leverage the latest technologies to deliver exceptional results for our clients," she told MARKETECH APAC in an interview. Florence reflects on her career journey and leadership approach, sharing her perspective on navigating Hong Kong's evolving media landscape and what's required of next-generation talent to thrive. Read the full interview here: https://lnkd.in/g-uK-rrU #OneOMD #WeCreateWhatsNext #TransformingTomorrow

🥳 OMD has won six trophies at the Festival of Media Global Awards across China, New Zealand, and Australia! 🥇 Best Use of Video — CNY Little Garlic (OMD China and Apple) 🥈 Best Integrated Campaign — The Best of ’91 is Back with Kiwiburger (OMD New Zealand and McDonald's New Zealand) 🥉 Best Communications Strategy — Macca’s Squid Game Meal – Dare to Play? (OMD Australia and McDonald's Australia) 🥉 Best Launch of Relaunch — The Best of ’91 is Back with Kiwiburger (OMD and McDonald's New Zealand) 🥉 Best Response Campaign — ‘Good Tings’: How 2degrees expanded its fight for fair (OMD New Zealand and 2degrees) 🥉 Best Use of Sport — Straight Up Rugby (OMD New Zealand and 2degrees) Charlotte Lee, CEO, OMD APAC, said, "I am proud of our teams in China, New Zealand and Australia. These wins demonstrate the remarkable breadth and depth of our capabilities, fueled by the hard work, determination, and collaborative spirit of our OMDers. We are grateful to be working with clients who are fearless in thinking out of the box and look forward to co-creating more innovative work together." View the full list of winners here: https://lnkd.in/gBaHNYrc #WeCreateWhatsNext #CommercialImpact #DareToDisrupt

💡 In a world where attention spans are becoming shorter, micro-dramas are proving to leave an impression on consumers. Case in point, the festive episodes by OMD Malaysia's client, NIVEA, struck a chord with consumers by seamlessly weaving product mentions into culturally relevant narratives. In an interview with Marketing Magazine Asia, OMD Malaysia Managing Director, Mayank Bhatnagar, together with NIVEA Marketing Director (Singapore and Malaysia), Wailun Cheong and Omnicom Media Group Malaysia CEO, Winnie Chen-Head, share how they leveraged micro-dramas to create an authentic emotional connection between NIVEA and its consumers. “Micro-dramas offer brands an opportunity to stand out with emotion-first, narrative-led content in a cluttered media landscape,” said Mayank. Read the full interview here: https://lnkd.in/g24ejuy7 #WeCreateWhatsNext #CreativeMedia

How can brands shift from transactional touchpoints to meaningful cultural connections? In a thought leadership piece for Mumbrella, OMD Australia’s Co-CEO, Laura Nice, and Val Morgan Cinema Advertising’s MD, Guy Burbidge, unpack what it takes to build brand fame in today's fragmented media landscape. It starts with showing up in culture with authenticity, creativity, and consistency. Read the full article to learn more about the three principles to earning brand fame: https://lnkd.in/guXnZXav #CreativeMedia #CulturalRelevance #BuildTogether

Loneliness was declared a global public health concern by the World Health Organization Organisation in 2023. As consumers become selective about what they choose to celebrate, the advertising industry can facilitate opportunities for delight that suit brand and consumer values. As part of the Omnicom Media Group Asia Pacific 2025 Trends Series, OMD Singapore's Sienna Lee discusses the importance of brands being rooted in truths ingrained in consumers' way of life. Will the loneliness epidemic continue in the coming years? What can tech do to help mitigate the loneliness epidemic? Watch the full discussion below! ⬇️ To access the full report, please contact Nina Fedorczuk and Anna Lissa Bantigue at [email protected]. If you are an existing OMG client, please contact your business leads. #LonelinessEpidemic #OMGAPACTrends

At OMD, we focus on co-creating creative experiences for our brands in collaboration with our partners. Charlotte Lee, CEO at OMD APAC, caught up with Meta for Business to share how our partnership is driving new creative media innovations for brands, from live streaming to smarter measurement. Charlotte also explains why creativity gets refined instead of being replaced as Gen AI becomes more prominent. ⬇️ Watch the video below to find out more! #WeCreateWhatsNext #CreativeMedia #DareToDisrupt