OfferFit by Braze

Bring the best in AI decisioning, no matter your customer engagement platform. OfferFit by Braze provides real, attributable impact to your core business KPIs - all while improving your customers' experience. Whether you use Braze or not, OfferFit by Braze is for enterprise marketers ready to level up their AI stack to drive real impact.

📊 Stop guessing. Start optimizing. CleanChoice ditched static journeys for OfferFit’s self-learning AI decisioning engine — so every touchpoint adjusts to each customer, every day. Result: 45% lift in customer value and conversion. The future of marketing is already here.

Retail marketers are in their "era of less" as budgets keep shrinking while expectations keep rising. Now with consumers rethinking their budget in light of current events, many marketers will need to build optimized discounting strategies while staying within limited budgets. How? By reframing their strategy to maximize ROI, understanding what data scientists call the constrained optimization problem, and leveraging 1:1 discounting to find the lowest incentive for every customer to convert. It may sound confusing, but it's not. AI decisioning helps marketers find not just the best offer for each customer, but the best set of offers across all customers—balancing personalization with the bigger budget picture. Want to know how? Check out the OfferFit blog today! https://lnkd.in/eqa2hyGW

To use perhaps a cheesy analogy: the data warehouse forms the bones of the stack, the composable CDP provides connective tissue, and the automation platform is muscle. But these capabilities, in 2025, will not be enough for marketers to remain competitive. The martech stack needs a brain.

A/B testing is slow. Multivariate is faster, yet still static. Contextual bandits learn for each individual customer. See how in our latest blog:

Travel is booming in 2025, but loyalty is stagnating. Consumers visit more than 38 sites before booking and cart abandonment rates are near 90%. With so much competition, marketers need to personalize every touchpoint to build deep relationships with customers. How are you leveraging 1:1 personalization to drive loyalty?