Oddlygood

Real brand love starts at the shelf. 🌱 Being on-site in-store is everything for us - because that’s where Oddlygood® meets reality. Where shoppers decide. Where visibility turns into impact. Today was all about showing up, taking space, and building a strong POS presence that actually makes a difference. 💥 And most importantly: Our goal is for the entire sales team to feel confident, comfortable, and proud using our materials every single day. 💚 Extra exciting doing this together with our new Swedish sales team… what a start! Huge thanks to Conaxess Trade and the amazing Therese for letting us join and support today’s build-up, teamwork at its absolute best. 🌱🙌 Onwards - more visibility, more presence, more impact. In-store is where we shine. 💫

We’re so excited to be part of Vegemessut 2026 – the biggest plant-based event in the Nordics! Vegemessut is where curious minds, bold ideas and food industry professionals come together to get inspired and explore what the future of plant-based food can taste like. Come celebrate Veganuary with us, swing by the Oddlygood booth, discover the latest trends, taste delicious novelties, and meet the people behind Oddlygood ✨ 📍 Vegemessut takes place on January 23–25 at Kaapelitehdas in Helsinki. See you there! 💚

It’s official – Oddlygood has been nominated for the Signumpriset 2026! 🌟This year, we’re proud to be among seven Nordic brands recognized for excelling in long-term and strategic brand work, both legally and communicatively. These brands show that strong brands are not just built through smart design and sharp campaigns, but through clear values, sustainable development, and lasting commitment. At Oddlygood, we take taste and quality seriously. Our plant-based goodies make it easy to choose both delicious and sustainable options. Being nominated for Signumpriset is a fantastic acknowledgment of our commitment to building a brand that reflects these values every day. A huge thank you to our incredible partners – Bright Mind Agency, SNASK 🧠, Wangari Studio and Pond Design – for your creativity, support, and collaboration along the way. And of course, thank you to every member of the Oddlygood team – your passion, dedication, and hard work are what make achievements like this possible 💚 You can see all the nominees on the Signumpriset website: https://lnkd.in/dhPY4Kgg and follow updates via Varumärkesdagen's website: https://lnkd.in/dxgHaeP and Signumpriset’s LinkedIn. We’re honored to be part of this journey and look forward to continuing to share Oddlygood’s story with all of you! 🎉 #Signumpriset #Varumärkesdagen2026 #Oddlygood #PlantBased #SustainableFood #BrandExcellence #TeamOddlygood

Nostalgia has always held a special place in marketing. Not because it looks back, but because it brings people closer. It carries emotions, memories, and associations that feel deeply personal, yet somehow universal. When a brand taps into nostalgia thoughtfully, it creates an immediate bridge between past experiences and present-day joy 🤗 For us at Oddlygood, nostalgia isn’t just a creative tool – it’s a way to spark comfort, connection, and playfulness in the everyday. And our collaboration with the beloved world of the Moomins is a wonderful example of how powerful this emotional link can be. By bringing Moomin illustrations onto our Soygurt® packages, we wanted to create something that feels familiar yet fresh – a small moment in your kitchen that might take you back to childhood weekends, well-worn storybooks, or the gentle oddness of Moominvalley. Each character reflects a mix of wonder, kindness, and lovable quirkiness, making their world feel naturally in tune with the values we hold close at Oddlygood 💚 For many of us working on this project, the nostalgia wasn’t theoretical at all. It was something we genuinely felt during the process. “The collaboration between Oddlygood and Moomin feels deeply personal and nostalgic to me – it brings back the childhood memories of watching the Moomins with my sister during weekends, admiring the joyfulness, openness and courage of the Moomins to dare being themselves. Being part of this project with our amazing team and talented partners has been such an honour. I’m so proud and grateful to share this journey with such talented and dedicated people. We really hope that through this collaboration we can bring joy and encourage people to show their authentic self and remind them of being open to new things without judgement.” – Tyrsky Ylppö, Head of Marketing, Oddlygood Nostalgia works because it reminds us of who we are — and who we’ve always been. And if our Oddlygood x Moomin Characters collaboration can add even a small spark of recognition, joy, or courage to someone’s day, then we’ve created something truly meaningful. What nostalgic Moomin moments have shaped you? We’d love to hear them ✨ #Oddlygood #Moomin #Collaboration #Team #Marketing #Plantbased

Before 2026 comes running through the door, let’s pause for a moment and look back at a truly eventful year at Oddlygood 🎉 2025 was packed with highlights, bold moves, and plenty of moments we’re proud of. One of the standout chapters was making Oddlygood and Rude Health one company, two brands. It has been a meaningful journey with learning curves, teamwork, and growth along the way, and the result is an inspiring culture built on openness, a shared ambition, and a team that’s stronger than ever 💪 And no, that wasn’t the only highlight 😉 We kept ourselves busy shaking up the plant-based market with nutritious and seriously delicious new launches, teaming up on joyful collaborations (hello, Moomins!), and creating lots of feel-good moments along the way. From ODDfest and inspiring PR events to unforgettable team celebrations, there was rarely a dull moment. Add a bunch of amazing new colleagues and a shiny Guinness World Record to the mix – and you’ve got a year that was very much odd, bold, and full of fun! None of this magic would have happened without our incredible people. The passion, resilience, and big hearts of our teams at Oddlygood and Rude Health are what truly made this year what it was. Thank you for jumping into change, having each other’s backs, and turning big ideas into reality every single day. Here’s to taking this energy with us into 2026 – curious, united, and more than ready for whatever’s next! #Oddlygood #RudeHealth #OneCompany #YearInReview #Team #PlantBased

Today, we’re raising a glass of Oddlygood® Oat Drink to you – our amazing community of 10,000 followers here on LinkedIn! 🌱💚 We believe in a world where delicious meets daring – and where being a little odd is something to celebrate. Hitting this milestone reminds us how many people share that same passion and curiosity for a better, tastier future. A huge thank you to each and every one of you for being part of Oddlygood’s journey – for your support, your ideas, and your enthusiasm. You inspire us every day to keep creating, improving, and spreading the ODDNESS. And of course, we wouldn’t be anything without our fantastic team members – the ones featured in our posts, commenting, and sharing our content! Here’s to the next 10,000 (and beyond)! 🚀 #Oddlygood #PlantBased #FoodInnovation #Growth #Community