Novagraaf

Counterfeiting is a growing challenge for sports brands, both online and offline. From fake products and illicit marketplaces to customs and online monitoring, protecting a sports brand requires a coordinated approach and the right tools.

🏃♀️ 𝐒𝐩𝐨𝐫𝐭 & 𝐜𝐨𝐮𝐧𝐭𝐞𝐫𝐟𝐞𝐢𝐭𝐢𝐧𝐠: 𝐰𝐡𝐚𝐭 𝐜𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐝𝐨 𝐭𝐨 𝐟𝐢𝐠𝐡𝐭 𝐛𝐚𝐜𝐤? Counterfeiting is a growing challenge for sports brands, both online and offline. From fake products and illicit marketplaces to customs and online monitoring, protecting a sports brand requires a coordinated approach and the right tools. 🎥 𝐌𝐢𝐬𝐬𝐞𝐝 𝐨𝐮𝐫 𝐰𝐞𝐛𝐢𝐧𝐚𝐫? 𝐎𝐫 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐰𝐚𝐭𝐜𝐡 𝐢𝐭 𝐚𝐠𝐚𝐢𝐧? As the first session in our three-part webinar series on fighting counterfeiting, this webinar brings together different perspectives and practical insights on how to tackle counterfeiting in the sports sector. 👉 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐨𝐧 𝐝𝐞𝐦𝐚𝐧𝐝: https://lnkd.in/e-UjCWRc Elli Velissaropoulos | Marc-Emmanuel Mellet | Novagraaf

La contrefaçon est un véritable danger pour les maisons de mode internationales. Mais ce n'est pas le seul risque auquel elles sont confrontées. Découvrez les autres menaces dans notre vidéo 👇

How does a Dutch design brand protect its identity worldwide? For 25 years, Secrid has trusted Novagraaf to help protect and manage its global IP portfolio, now spanning more than 300 trademarks, designs and domain names. Watch Secrid’s IP Counsel, Marianne Hoekstra, explain why specialist expertise, personal contact and fast responses make the difference.

For 25 years, SECRID and Novagraaf have built a trusted partnership for global brand protection. I am therefore very honored that Marianne Hoekstra, IP Counsel at Secrid, wanted to share her experience of working with us in a video. Marianne is known in our IP community for her strong IP expertise, sound judgement and pragmatic, business-minded approach. That’s why I value her opinion so much. And, just as importantly, she is simply a great person to work with. 😊 Thank you, Marianne, for your kind words about Novagraaf and our trusted partnership. We value our collaboration just as much. Looking forward to many more years together! 😊 Please also check out the Secrid Client Testimonial on the Novagraaf website: https://lnkd.in/ez5r-xA8 #Secrid #Novagraaf #IPPartner #BrandProtection #Trademarks #Dutchdesign

« La propriété intellectuelle n'est pas un coût. C'est un investissement stratégique. » C'est la conviction de Mélanie Fronty, Directrice juridique d'Isabel Marant, l'une des principales maisons françaises de mode de luxe présente à l'international. Dans cette interview exclusive, Mélanie explique comment les marques de mode peuvent mieux anticiper les risques liés à la propriété intellectuelle, de la contrefaçon aux atteintes aux marques, en passant par la gestion internationale de leur portefeuille de marques, et pourquoi le choix d'un partenaire de confiance fait toute la différence. ▶️ Visionnez son témoignage et découvrez comment Novagraaf accompagne les marques de mode dans la protection et la valorisation de leurs actifs de propriété intellectuelle. https://lnkd.in/esmUMWnE