notus

5 years ago, Hubert Rhomberg was already a leader in the construction industry, but he didn’t have the time or systems to scale his personal brand online and use it to grow his new ventures. Since then, he: → Crossed 37,000+ followers on LinkedIn → Became one of the most followed CEOs in construction → Hit 10,000+ YouTube subscribers → Generated 430K+ views with just 3 videos But this wasn't by coincidence. This is how we helped Hubert Rhomberg reach millions of people on LinkedIn (& beyond): When Hubert and I met, he was already well-regarded in the construction industry. He had spent years building a network offline and also had a strong following on LinkedIn. The only thing still missing was the strategy and systems to turn his expertise, insights & ideas into content and reach a wider audience. So I took him through our signature notus personal branding process: 𝟭.) 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 We hosted a Deep Dive interview to understand Hubert's story + vision. He shared his: → Story of taking over the family business → Vision for a sustainable future → Passion for conscious living & technology Using this, we turned his LinkedIn profile into a landing page that promoted Rhomberg Bau + CREE startup, but also told his story in an authentic way. 𝟮.) 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗻𝗴𝗶𝗻𝗲 We hosted just 1 Content Call per month to discuss topics from our Content Archetype: • Aspirational: CREE's Vision & Construction Case Studies • Insightful: Sustainability Trends & Tech Implications • Tactical: Employee Management & Leadership Tips • Personal: Personal Updates & Moments of Clarity Our content strategists turned his input into structured outlines and Hubert gave it the final touch. He published 1-2x/week and 16x'd his impressions in the first 3 months. But we weren't done yet. 𝟯.) 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲 We focused on LinkedIn for the first 4 years. Then we realized there was untapped potential in: → Growing independent of social media → Expanding to direct distribution channels → Producing long-form video content So we: • Launched a monthly newsletter • Started a monthly YouTube vlog • Cross-promoted everything on LinkedIn Today, he has 2,000+ newsletter subscribers and 430K+ YouTube views with just 3 videos. 𝟰.) 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁 After 5+ years of partnership, Hubert: → Has 37,000+ followers on LinkedIn → Has 10,000+ subscribers on YouTube → Attracts world-class talent to his companies → Reaches millions of investors & buyers every year → Became one of the most followed CEOs in construction on Social Media Working with Hubert has been an inspiring experience to say the least. My content calls with him are one of my monthly highlights to this day. Hubert, I'm grateful for our continued partnership. PS: Read Hubert’s full success story: https://lnkd.in/eAq5hvit

Vor 7 Monaten habe ich mit LinkedIn gestartet - vorher praktisch keine Aktivität. Der Grund war einfach: Jeder investierte Franken hier erzielt mehr Wirkung als in klassischen Kampagnen. Mehrere Marketing-Experten haben uns das unabhängig voneinander empfohlen. Ihre Begründung: Wir haben eine Story zu erzählen. Wir bauen ein neues Finanzinstitut von Grund auf - unabhängig und kompromisslos. Seit dem Start haben meine Beiträge mehr als 400'000 Impressions erreicht. Meine wichtigsten Learnings: Persönliche Posts funktionieren überdurchschnittlich gut. Familie, auch negative Erfahrungen - das resoniert. Fachliche Tipps mit Mehrwert performen stark. Etwa zum Thema Säule 3a. Reine Produktkommunikation? Eher schwach. Ich bin von anfänglich zwei Posts auf einen pro Woche herunter. Künftig werde ich wohl alle zwei Wochen posten - oder dann, wenn es wirklich relevante Infos gibt. Für mich persönlich braucht es Überwindung. Ich arbeite lieber im Maschinenraum. Aber LinkedIn hilft uns, die Geschichte von finpension sichtbar zu machen - und genau darum geht es. Die Zusammenarbeit mit notus hält den Aufwand gering und die Qualität hoch. Eine Empfehlung haben wir bewusst nicht umgesetzt: massenhaft Kontaktanfragen versenden. Wir wollen relevante Verbindungen, kein Sammelsurium. Mein Fazit nach 7 Monaten: Authentisch bleiben, Mehrwert liefern und die eigene Story konsequent erzählen - das wirkt und zahlt sich aus.

473 days ago, she had 400 LinkedIn followers & was trying to get her startup off the ground. Since then, she's: - Crossed 12k+ followers - Co-Founded a VC Fund, w3.fund - Is one of the most popular German web3 personalities But this wasn't sheer luck or coincidence. Here’s how we helped Vicktoria Klich blow up her personal brand: 2 years ago, Vicky was building an NFT project with 2 uni friends. They quickly realized that their target audience spent time on LinkedIn, But they lacked a proper strategy to generate content ideas consistently. That’s when Vicky & Henrik Bredenbals (her biz partner) reached out to me. I took her through our signature @notus personal branding process: #1: Foundations We: - Conducted a Deep Dive interview (to understand her story + vision) - Turned her LinkedIn profile into a landing page - Built the Content Archetype (the framework that tells us what to post) We then transitioned to: #2: The Content Engine We hosted biweekly Content Calls to: - Break down web3 trends - Share timely founder updates - Talk about her story thus far We turned the call into post-drafts and published them 3x/week. Her first 3 posts crossed 100k+ impressions and went viral. #3: Launching the Podcast + Newsletter LinkedIn posts only scratched the surface of Vicky's expertise. The trust you build with a listener over a 60-min podcast (vs. 60-sec post) is exponentially higher… So Vicky and I: - Turned our Content Call into a recurring podcast, w3talk - Repurposed it into LinkedIn posts We also launched a web3 newsletter - "w3 catch of the week" - to help her 'own' her audience. It’s been going out once per week with 6k+ subscribers who tune in. #4: The Outcome After 1 year of working together, Vicky: - Became LinkedIn Top Voice - Hosted her first conference called w3vision - Launched a physical space, w3hub The Key Takeaway? Her founder brand = her most important distribution channel. The focus was to grow her business, not to turn her into the next big influencer. I want to say a big ‘Danke’ to Vicky for our super collaboration. Excited to see where she goes next :) PS: Book a demo with my team to do the same as Vicktoria: https://lnkd.in/ebKVzJn9 #content #startups #personalbranding #demandgeneration #casestudy

457 days ago, he sold his company for multi-millions and was seeking to grow his personal brand. Since then, he: - Crossed 1M LI impressions in the past 3 months - 2x'd his email list (2.5k subs) - Hit 11k LinkedIn followers (started at 5k) This wasn't by coincidence. Alan Frei was intentional about building his personal brand. This is how we helped him blow up on LinkedIn: Alan and I started working together in June 2023. After selling his company 6 months earlier, he wanted to build a new firm grounded in 3 core pillars: - Content - Community - Product Alan was inspired by creators like MrBeast, who built an audience and launched businesses off the back of their fanbase. He wanted to build a company around his own interests using a similar playbook. Alan tested TikToks and wrote the occasional LinkedIn post. But his positioning was unclear because his content strategy lacked a consistent thread. So I took him through our signature notus playbook: 1. Foundations First, we needed to understand who he is, his passions, and his target audience. We wanted to get input from him directly, so we: - Ran a Deep Dive Interview - Hosted Strategy Workshops - Learned about his story - Discussed his passions and current ventures (UberEats driving, going to Olympics, etc.) We then used this input to: - Come up with "Lifehacker" as the core category of his content - Map out his Media Strategy (Attention, Retention and Monetization) - Build his Content Archetype around this topic - Optimize his LinkedIn profile to generate sign-ups for his newsletter Next, we built his… 2. Content Engine We wanted to capture his unique thoughts and ideas and turn them into LinkedIn posts. So we hosted a biweekly Content Call to discuss: - Lifehacking / Optimization - Building in Public (Alan Frei Company) - Olympic Curling - Other fun anecdotes and updates We committed to posting 2x/week, and his first post in Sept. 2023 immediately went viral. 3. The Results Since then, Alan: - Crossed 11,000 followers on LinkedIn (started at 5k) - Went from 1,200 → 2,400 newsletter subscribers - Hosted multiple conferences Alan is the true definition of a Content Founder. He's inspiring because of his personality, story and expertise. I love that he's bold enough to try new things and share his successes and failures in public. The Key Takeaway: If you can't find a niche, create your own. The best strategy is to stay true to your experiences and interests, then share them with the public. A huge thank you to Alan for our collaboration. Can't wait to see where we go next :) PS: Book a demo with my team to do the same as Alan: https://lnkd.in/eiG_j2QC #content #personalbranding #contentengine

With 35+ years of experience, this doctor was ready to become a thought leader in Swiss healthcare. He just didn’t know how to get his voice out there. We helped him secure 2 strategic board mandates through LinkedIn: Joerg Leuppi has worn many hats during his long career: Medical resident. Senior physician. President of an extra-parliamentary commission of the Swiss government. The same vision has driven him throughout his career: That every person in Switzerland should have access to world-class healthcare. Reality doesn’t always measure up. Digitalization and structural changes have strained the Swiss system. Jörg believed he could help overcome these challenges - but he needed his voice to reach farther. He asked us if we could help him connect with key decisionmakers on LinkedIn. He wanted to start posting, but was worried about balancing authenticity and professionalism online. With notus roots being in Switzerland, we were passionate about the cause and excited to help. So we took him through our signature Personal Brand Takeover process: 1. ) Strategic Foundations We began with a Deep Dive interview to discuss Jörg’s background, goals & expertise. From there, we revamped his profile into a landing page for health policymakers & hospital leadership. We created a Content Archetype with 4 pillars drawn from Jörg’s own experience: • Tactical: advice on healthcare digitization and strategic leadership • Aspirational: case studies for digitized care, research successes • Insightful: sharing new health proposals/laws, innovative tech • Personal: moments from across his extensive medical career These pillars were the starting point for the next step: 2. ) Content Engine We hosted regularly Content Calls to: • get his latest updates on healthcare trends and policy • hear stories from his decades in the industry • turn this raw material into posts in his authentic voice Jörg reviewed, edited and published these posts on his LinkedIn profile. The first one we did went viral and we’ve been stacking impressions ever since. 3. ) The results In 2.5 years, Jörg has transformed himself into one of LinkedIn’s authoritative voices on Swiss healthcare. He had under 900 followers when he started with us. Today, that number sits at 9.9k and growing. 465,000+ people read his posts every year. But those aren’t the most important metrics. What we’re most excited about: since working with us, Jörg has secured 2 strategic board mandates. He says his LinkedIn presence played a key role in landing those seats. He was also featured on SRF as a leading voice in Swiss healthcare. These connections are the real value we pursue for our partners. It just takes the right strategy. A huge thank you to Jörg for this amazing and ongoing collaboration. PS: Book a demo with my team to do the same as Jörg: https://lnkd.in/eHAuUEe7

4 years ago, he was CEO of one of the largest construction companies in Austria, but had very little online presence. Since then, he reached & inspired millions of people on LinkedIn and turned his personal brand into his nr. 1 marketing channel for Rhomberg Bau Gruppe and his portfolio companies. But this wasn't by coincidence. This is how we helped Hubert Rhomberg build his personal brand on LinkedIn (and beyond): Back in Summer 2020, Hubert had 13k LinkedIn followers but barely reached anyone online. He was using traditional PR but also believed in having an online audience to: - Scale his idea sharing - Promote projects to potential investors & employees. - Create a movement for a better future So, I took him through our signature notus Personal Brand Takeover process: 1.) Foundations We hosted a Deep Dive interview to understand Hubert's story and vision. Hubert shared his: - Story of taking over family business - Vision for a sustainable future - Passion for conscious living & technology Using this info, we turned his LI profile into a landing page that promoted his (then) startup CREE BUILDINGS and attracted the right audience. 2.) Content Engine We hosted 1 Content Call per month to discuss topics in the Content Archetype: - Tactical: Employee Management Tips - Aspirational: CREE's Vision - Insightful: Sustainability Trends - Personal: Updates & Moments of Clarity + Other ideas that came up in his intense day-to-day life. Our Content Strategists turned his input into structured outlines and Hubert gave it the final touch. He published 1-2x/week and 16x'd his impressions in the first 3 months. But we weren't done yet. 3.) Retention Engine We strictly focused on LinkedIn for the first 3 years of our collaboration. However, we realized there was a ton of untapped potential in - Growing more independent of social media - Expanding his audience to a direct distribution channel So, we began: - Promoting his upcoming newsletter in the Featured section - Adding a small CTA at the end of his posts To grow his email list at the end of 2023. Today, he has 1,000+ people eagerly awaiting his newsletter he launched at the beginning of May. (You should check it out, it's great :)) 4.) The Result After working together for 4+ years, Hubert: - Reaches millions of investors & buyers every year - Attracts world-class talent to his companies - Solidified himself as the nr. 1 construction thought leader across DACH Working with Hubert has been an inspiring experience to say the least. My Content Calls with him are one of my monthly highlights to this day. It's rare to meet someone with such a visionary mind, who's passionate about saving the world while living a conscious life. Hubert, I'm very grateful for our continued partnership. 4 more years, and you'll be running a proper media empire 💆🏽 PS: Book a demo with my team to do the same as Hubert: https://lnkd.in/eFaGdFiw