NoA - The North Alliance

Your next CMS power user might not be human. But are the systems they’re working in ready for them? In the latest edition of the #NoAAIreport, Marius Slette Johansen, Head of Tech at NoA Ignite, explores what happens when AI agents become part of your content workflows, why your content model matters more than ever – and why some decisions should remain firmly in human hands:

How can B2B brands turn brand strategy into business results? With 30+ years of experience, Dan Landin, Advisor and Co-founder of NoA Consulting, shares three practical tips on how to build brand strategies that drive business growth, strengthen pricing power and win leadership buy-in. Swipe through to explore his advice.

Meet Matt Hoban, Partner and Head of Growth & Innovation at NoA Health. Originally from Australia, Matt has lived and worked across different cultures. These experiences have shaped how he understands people, connects perspectives and approaches strategic marketing. Read his story and discover how an outsider’s perspective can become a strength. Want to meet more of the people behind NoA? Follow us on LinkedIn for more #HumansOfNoA stories.

AI can solve problems that have stumped humans for decades. So why can't it figure out why a patient won't take their medicine? "Humans don't just read the pattern. We sense what's underneath it, and make leaps the data never told us to make." In the latest #NoAAIreport, Aylin Kanpak Gjerloeff, Strategy Director at NoA | &Co., makes the case for why the more human a problem gets, the more we need judgement before answers. Read her full take here:

When AI makes it possible to build new interfaces in hours, the interesting question isn't how fast you can build. It's what you choose to make durable. In the latest edition of the #NoAAIreport, Marius Slette Johansen, Head of Tech at NoA Ignite (Norway), shares how his team turned a weekly office lottery into an experiment in disposable frontends – and a lesson in where AI ends and engineering begins.

Two Lions and 7 shortlists for NoA at Cannes Lions International Festival of Creativity! In Cannes, shortlist status is already a win. So seeing work from across NoA | Anorak, NoA | Bob the Robot, NoA | Åkestam Holst, and NoA | &Co. recognised on the world's biggest creative stage is something worth celebrating. On top of that, two of them brought home metal: ‣ Silver in Media for "TikTok Currency", created by NoA | Bob the Robot together with Verkkokauppa.com. ‣ Bronze in Print & Publishing for "Wherever Life Goes", created by NoA | Åkestam Holst together with IKEA. A big congratulations to Verkkokauppa.com, IKEA, European Parliament, Flytoget AS, Pressbyrån, the teams, and everyone who helped make the work happen. …On another note: our brilliant young talent from across NoA absolutely crushed it in the Young Lions Competition. But that calls for a separate celebratory post.