News Corp Australia

News Corp Australia Expands Specialist Industry Team with New Leaders. News Australia is strengthening its Client Growth & Experience team with two new Industry Lead appointments across Finance, Insurance, Utilities & Super, and Entertainment. These specialist roles are designed to connect the full power of News publishing, data, creativity and measurement to build smarter commercial strategies that help our clients accelerate growth. They extend the success of our existing Industry Lead model in Retail, Travel and Health, further positioning News as a long-term growth partner. Renee Sycamore, General Manager of Client Growth & Experience, said: “Our clients are navigating more complexity than ever. Industry Leads bring deep, industry-aligned expertise to help us speak their language and create smarter solutions. Expanding this approach across more industries is the next step in helping clients unlock their full growth potential.” We’re delighted to welcome: 🔹Taylor Oberman (née Scanlan), Industry Lead for Finance, Insurance, Utilities & Super: bringing more than nine years of strategic advisory experience from PwC and Deloitte to drive growth and forge stronger partnerships across the sector. 🔹Sara McKeown, Industry Lead for Entertainment: previously leading strategy for Sony Pictures and NBCUniversal, she will shape new go-to-market pathways to better connect Australians with the entertainment they love. They join our established Industry Leads: Laura Saleh (Retail), Emily Ross (Travel) and Brittany Daniel (Health, Wellbeing & Beauty). A great step forward in strengthening industry expertise and creating more value for our clients. Read more: https://lnkd.in/gy7Mkza8 #NewsCorpAustralia

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The Growth Distillery (TGD) returns to SXSW Sydney 2025 with its most ambitious program yet. Uncovering the billion-dollar opportunities hidden in our daily frustrations, the secrets behind unshakeable loyalty, the fresh insights into the business of sports fans, and that's just the beginning. In other sessions, master the new rules of influence in Influence Disrupted, join the pop culture battle with Tubi Trivia hosted by news.com.au's Andrew Bucklow, and explore how fantasy leagues are revolutionising the business of sport. Plus, hear from news.com.au's Mary Madigan in conversation with influencer of the moment Kayla Jade and dive into The Daily Telegraph’s Typewriter-to-TikTok evolution with Entertainment Editor Jonathon Moran. All sessions will take place in The Ideas Dome powered by The Growth Distillery at Tumbalong Park, an immersive space exploring the cultural and commercial forces driving Australia, from influence and fandom to loyalty and disruption. Adding to the lineup, Season 2 of the Rules Don’t Apply vodcast will be recorded live in The Gallery, spotlighting the game-changers, disruptors, and visionaries shaping what’s next. Plus, Leigh Lavery takes the main stage at the ICC to unpack the surge in Aussie sports fandom and the unprecedented opportunities it’s creating for brands and codes. As TGD Director Dan Krigstein puts it: “Our SXSW Sydney program this year represents The Growth Distillery’s most ambitious showcase yet for bold ideas. We are creating multiple touchpoints where brilliant minds converge to inspire new perspectives and spark the conversations that shape tomorrow.” SXSW Sydney kicks off next week, 13–19 October 2025 and we can't wait to see you there. Read more here: https://lnkd.in/gM4P9-FY #TheGrowthDistillery #SXSWSydney2025 #NewsCorpAustralia