Newfangled

Does the website still matter? We'll answer it live today at noon ET. Bring your hardest question.

Prospects who research with AI reach your site looking for proof. We cover what that means for website design live today at noon ET.

I think a big reason that digital marketing performance is stalling for so many firms is that it's just so easy to pretend to be an expert online today. I mean, the content marketing landscape was already crowded before anyone with a stable internet connection and five minutes to spare could publish a 4,000 word white paper to their site and call it "expertise." In a world where your prospects have every reason to be skeptical of the validity and authenticity of what they read, your greatest shot at building a connection through your marketing is by leading with your humanity. And video is one of the only forms of media left that lets you do that at scale. It's not comfortable for everyone, but it's also not as hard as you might think. There are ways to do this consistently that may surprise you. We've got a webinar coming up at 12pm ET on Tuesday to talk about how. If you can't make it live, register anyway and we'll send you the link afterwards. (Registration link in comments)

If you run an agency and your marketing isn’t working like it used to, you’re probably asking yourself: What changed? The reality is, much of what agencies once used to prove their value can now be generated by anyone in an afternoon. But there’s one thing no one can generate: you. Join us live Tuesday, September 8 at noon Eastern as we unpack what’s changed, what it means for agencies, and, most importantly, what to do about it. Click to register and join us live.

Your buyers have access to more information than ever, and your message is getting lost in the noise. You are your best sales asset. Unmistakable humanity is the antidote to the sea of sameness. Join our webinar Tuesday, September 8 at noon Eastern as we unpack what’s changed, what it means for agencies, and what your buyers actually trust now. Click to register.