Nest Commerce

Everyone's talking about creative volume on Meta. But how do you actually know if you're running the right number of ads? We built a calculator that tells you. Plug in your spend, your CPA and your current ad volume - it returns your target monthly ad count in under two minutes. Our Head of Social Josh Caine Goldsmith built this for the team originally, but it's been so useful we couldn't keep it to ourselves. Check it out here: https://lnkd.in/eNhd4t4f

Creative used to be the budget line everyone argued about cutting. Now it's THE variable that determines whether your paid social works at all. Our Head Of Social, Josh Caine Goldsmith has written a piece on why AI hasn't killed creativity, it's done the opposite. It's made creative the growth engine. The logic is: AI is pushing us toward one-to-one advertising. But that only works if you can produce and iterate enough distinct creative for the algorithm to find the right ad for the right person. Volume and variety aren't nice-to-haves anymore. They're the product of your success. This is exactly why we built Hummingbird, closing the loop between performance data and creative production so brands can actually operate at that speed. Worth a read if you work in paid social, creative, or anywhere near an online marketing budget. Read the article on The Subthread here: https://lnkd.in/ecXhrdfR

The US market already knows what most UK brands haven't figured out yet. Three days at Shoptalk talking to American brands about Hummingbird confirmed this. In the UK, we're still educating brands on why Meta's algorithm demands volume and variance. In the US, they already know - they're trying to solve it.

Every optimisation cycle compounds. Better data → better creative → better results. The brands pulling ahead closed the loop first.

Performance → Insight → Production. When that loop runs weekly instead of monthly, the results compound. See how we did it for our clients.

The creative tsunami is here. Most brands aren't ready. Here's what it looks like when you close the loop and what it does to your numbers.