Nectar

Nectar’s full suite of services are tailored to Amazon and built to optimize, clarify, and streamline your growth.

Nectar’s full suite of services are tailored to Amazon and built to optimize, clarify, and streamline your growth.

ROAS “Wins” That Quietly Killed Margin? Here’s What Actually Fixes It Most teams still judge performance through ROAS. It is useful for understanding revenue per advertising dollar, but it ignores profit, item-level costs, and whether the sale would have happened without the ad. That creates blind spots. McKinsey & Company has reported that brands over-index on ROAS even though it does not measure incrementality or profitability. You see the effect every day. A campaign shows strong ROAS. Margin drops because of referral fees, higher COGS, discounts, or a shift from organic traffic into paid. Amazon Ads has raised this issue in its own retail media guidance. CRC’s 2025 survey shows the same mismatch. 77% of brands say measurement is a top priority. Most are still using last-click attribution or isolated impression metrics that cannot show whether advertising created new demand or just moved it around. This is the gap we built iDerive (Owned by Nectar) to solve. It tracks SKU P&L, paid versus organic splits, branded mix, demand forecasts, inventory exposure, and retention by tactic in real time. In our internal reviews, about 70% of “high ROAS” campaigns lost margin once fees and contribution costs were included. iDerive flags those cases so teams can shift spend before the problem compounds. The goal is simple. Operators need measurement that reflects real conditions and real economics. ROAS alone cannot do that. If you have seen a “ROAS win” fall apart once you opened the P&L, feel free to share it. I am happy to walk through where the measurement broke and how to correct it.

Don’t let opportunity slip by. Amplify your Amazon performance with Nectar.

Partner with the right agency to unify your Amazon operations and create a seamless, irresistible experience for every shopper.

Don’t let opportunity slip by. Amplify your Amazon performance with Nectar.