N.Rich

Four ABM templates, built to be used together. Define the accounts you want to win. Map how they buy. Plan the campaign. Agree who owns each task. The toolkit covers ICP, buyer journey, campaign planning, and pod planning. Each template takes one working session. Free. Tap to get the complete set.

Your ABM plan needs more than a target account list. Use four practical templates to define your ICP, map the buyer journey, plan the campaign, and agree who owns each task. Start with the ICP template. Work through the set with sales. The gaps between your answers usually show where the plan will stall. Get the complete ABM template toolkit.

Your ICP should come from the deals you win fastest, not the logos you'd like to win. The ICP template starts with sales velocity: deal size, win rate and cycle length for each closed deal. It comes with three more templates: buyer journey, campaign planning and pod planning. Free, and there's no landing page to wade through. Tap and they land in your inbox.

"MQLs are dead. I should know, I built them." On our webinar, Mark Kilens showed how AI can stitch every buyer in an account into one story, so AEs know who to contact and what to say. Catch the full session for more of his take.

"MQLs are dead. I should know, I built them." When Mark Kilens joined us, he was clear that you can't hand sales a finished signal strategy: "Trying to create a strategy for someone and pass it off to them is not a recipe for success." There's plenty more where that came from in the full session.

"MQLs are dead. I should know, I built them." Mark Kilens joined us to explain why marketing should never decide alone what a qualified lead is. Watch the full session for more insights from Mark.