MWM

Color Pop has been featured in 50+ countries for the iPhone Duo launch! 🎨 Why? Because the app experience truly deserves the “Made for iPhone Duo” badge. 😇 One thing stands out from the early iPhone Duo reviews: apps designed around this new format make all the difference. More space. New ways to hold and position the device. Interfaces that adapt as you unfold it. For product and engineering teams, this opens up new ways to rethink the experience. Hardware opens the door. It’s on us, as developers and publishers, to be ready from day one. 💪 Color Pop was a natural fit. Historically, it has had the highest proportion of iPad downloads across our portfolio, with iPad accounting for an even greater share of its revenue. We’ve seen how much our users value having more room to create. So we reimagined Color Pop for iPhone Duo around a simple question: how could we use this extra space to make coloring more enjoyable, natural, and immersive? A larger canvas. Tools and colors alongside your artwork. Layouts that adapt to the different ways you use the device. Huge thanks to the MWM team who brought this experience to life, and to Martin for organizing the iPhone Duo workshop in Paris right after the announcement. It was the perfect setting to make the right product decisions. And thank you to Apple for featuring Color Pop at launch. 🙌 Mathilde, Maria Now I can’t wait for iOS 27.2, so everyone with an iPhone Duo and an Apple Pencil (USB-C) can try the full experience. Trust me, it’s worth it. ✏️

📣 Apple met à l’honneur #edjing Mix pour le lancement de l’iPhone Duo 🎧 Fier de voir #edjing Mix parmi les 50 premières apps mises à l’honneur dans l’Apple Newsroom pour le lancement de l’iPhone Duo, aux côtés de Netflix, Instagram, PGA Tour et d’autres apps emblématiques. Cela me rappelle le lancement de l’iPhone 7, quand edjing figurait en une de l’Apple Store en ligne. Des années plus tard, la même fierté de voir notre app accompagner une nouvelle génération d’iPhone et pas des moindres. Quatorze ans plus tard, j'ai l'impression qu'il y a encore tant de choses à faire sur notre app. Les nouveaux usages offerts par l'iPhone Duo nous permettent d'aller encore plus loin et nous sommes allés bien au-delà d’une adaptation aux nouvelles tailles d’écran. Nous avons entièrement repensé l’expérience autour de ce nouveau format. Fermé, il offre une expérience de mix compacte et familière. Déplié, il réunit les platines, le mixeur et la bibliothèque musicale, avec de l’espace pour jouer à deux mains. Posé en mode tente, il permet de choisir sa musique par les pochettes et de laisser #AI Automix enchaîner les morceaux. Puis de reprendre les commandes en le dépliant, sans interrompre le mix. Bravo à toute l’équipe MWM, et merci aux équipes Apple pour leur soutien depuis toutes ces années 🙏

edjing Mix is featured by Apple for iPhone Duo, with the new “Made for iPhone Duo” badge. 🙌 Proud to see edjing Mix featured in Apple’s Newsroom for the launch of iPhone Duo, among the first 50 apps showcased, alongside Netflix, Instagram, PGA Tour and so many other amazing apps. For us, the journey started at #WWDC. Apple’s announcements around resizable interfaces in iOS 27 offered a glimpse of where things were heading and got us thinking about what that could mean for edjing Mix. Then came the iPhone Duo announcement, followed by workshops in Paris organised by Martin Vialle. Those sessions (and Martin) challenged us to rethink how people could experience edjing on this new device. We went well beyond adapting the app to new screen sizes. We reimagined the experience specifically around the different ways people can use iPhone Duo: 🎧 Closed: a familiar, compact mixing experience, ready to use on the go. 🎛️ Opened: the decks, mixer and music library come together on the larger inner display, with more room to browse tracks and perform with both hands. 🙌 In tent mode: set iPhone Duo down, choose music through its artwork and let AI Automix take over with a hands-free DJ set. Unfold it whenever you want to return to the mixing controls. The interface adapts between positions while the mix keeps playing. For me, iPhone Duo is the most significant iPhone launch in years. It changes how people can use their phone and gives us, as developers, new opportunities to rethink the experiences we build. Thank you to Martin and the teams at Apple for creating the space to explore those possibilities together, and to our teams at MWM for bringing them to life. 🤝

BOOM 💥Apple Music is now available in edjing Mix. This is the announcement I’ve been dreaming of making for years. Today, we’re announcing it live from ADE in Amsterdam, alongside the Apple Music team. 🎧 I started working in the mobile app industry in 2018. I still remember my first meeting with Martin Vialle that same year, when I shared a dream: bringing Apple Music to edjing so people could mix the music they already loved. Over the years, I kept pushing that ambition with Michel Sutter, Julia Maunier, Fabrice de Saint Remy, Arthur Watel and many others at Apple. I never stopped believing the time would come. Resilience is one of the values I believe in most in my professional life. It has helped me stand out and achieve things many people thought were impossible. This journey has given that word a very concrete meaning: keep showing up, keep building relationships, and keep working towards something you believe should exist. For edjing users on iPhone and iPad, this is a game changer. According to CIRP’s October 2025 research, around half of recent Apple buyers surveyed in the US reported using Apple Music. When your favorite streaming service becomes part of edjing, it changes how you use the app. Your everyday playlists become the starting point for a mix. You can get behind the decks yourself, or let edjing’s AI Automix turn them into a continuous DJ set. Thank you to Jeff Bronikowski, Dennis F., Paul de la Torre, Yisi Sit, Kris Sullivan, Kate Fay, Andrea Portela, and everyone across Apple who helped make this happen. And, of course, our team at MWM. 🙏 Dream big. Then keep building the path to the future you want.

💥 BIG DAY : Apple Music is now in edjing Mix! 🎧 We’re announcing it live from #ADE in Amsterdam, alongside the Apple Music team. And for me, this is a very personal moment. #edjing was my first app. Back in engineering school, I was DJing at parties. It’s part of my own story, and it’s where the MWM story began. When we launched edjing in 2012, we had a simple conviction: everyone should be able to mix. Fourteen years later, edjing Mix is the world’s most downloaded DJ app, with more than 250 million downloads 💪 Our community has been waiting years for this moment, and now it’s finally here ! It gives Apple Music subscribers a new way to enjoy their favorite playlists: mixing them themselves, or letting AI Automix turn them into a DJ set. Making that first step into DJing feel natural is exactly why we built edjing. 🎶 Thank you to the Apple Music team, our team at MWM, and everyone who has made edjing part of their own story. 🙏 #app #DJ #IOS #Music

🇫🇷📱 France’s next generation of app builders has ambition and a real hunger to learn. We saw it firsthand last week, when we welcomed 40 students to MWM’s brand-new offices for the Build Challenge. They came from École Polytechnique, École nationale des ponts et chaussées, ENSAE Paris, Télécom Paris, CentraleSupélec, Dauphine Executive Education - Paris Dauphine University-PSL , HEC Paris, ESSEC Business School, and more. Different backgrounds, all eager to turn their ideas into apps. Two days later, all 12 teams had completed their apps. A 100% completion rate. 🚀 What struck me most was their curiosity about the entire journey: building a product, attracting users, and creating a sustainable business. Our tech, user acquisition, and monetization experts were there to share their experience and help them connect those dots. 🏆 The jury’s special prize went to #FishMe, a companion app for the fishing community, created by an ESSEC Business School team with no engineers. To me, that’s a powerful illustration of how #AI is opening app creation to more people. The ability to understand a community, identify a real need, and turn an idea into a useful product can come from any background. A huge thank you to our jury 🙏, Michel Sutter , Véronique Bolhuis, Christophe Romei, Marie De Amicis, and Lucie Broto, for sharing their time and expertise with the teams. Special thank you to Martin Vialle for his support and trust 🙏 And thank you to Apple, Unaite, and Command+F (⌘+F) for co-organizing this event, and to everyone at MWM who helped make it happen. 🙌 These two days reinforced my belief that #MWM has a role to play in supporting the next generation of app builders. I’d love for us to create more opportunities like this, to open our doors, share what we’ve learned, and help promising ideas get off the ground. See you next year !