MRS

With the rapid rise of AI tools and automation in research, we offer a range of courses designed to help you get up to speed on the latest in AI. And we're developing more to meet the growing need for AI intelligence. Discover how you can be an AI expert with The Market Research Society today.

Most innovations fail to achieve their commercial objectives. At the new MRS Innovation Pipelines Conference, discover how innovation research is evolving to help organisations make smarter, faster and more confident decisions. Join us to hear how leading organisations such as Reckitt, Mars and the Economist are using AI, behavioural insight, predictive analytics and next-generation research methodologies to reduce uncertainty at every stage of the innovation journey. From uncovering unmet needs to optimising concepts and predicting product adoption, learn how insight is helping teams to de-risk investment, accelerate innovation and build stronger innovation pipelines. Secure your place today!

From award‑winning conferences to industry‑leading training and mentoring – MRS is where insight professionals come to grow, connect and lead. Stay ahead in a fast-changing research, insight and analytics profession. MRS brings together the people, knowledge and opportunities shaping the future of the industry as well as providing access to the knowledge, networks and professional recognition. It's where careers develop, connections are made and professional standards are set. Join a global community of researchers and insight professionals committed to driving better decision-making. Discover the benefits of membership and find your place at the heart of the industry. Discover MRS.

Following a sell-out event last January, the MRS AI-Powered Insights Conference is back for Part 2 in July – bigger and better. AI is evolving far too quickly and researchers need access to the latest thinking, fresh case studies and practical guidance to keep pace with change. Join us at the MRS AI Powered Insights Conference on 2 July to see how organisations are transforming the way they discover, analyse and act on insight. Packed with live case studies, real examples and expert speakers, this is your chance to see what’s working right now in AI-augmented research, to hear the challenges and to get to grips with what it really takes to design and deliver trusted, high-quality AI insight. A must-attend event for professionals responsible for insight delivery, transformation, capability building, and embedding AI across organisations.

Stakeholders want more for less and increasingly expect integrated research which combines insight with foresight. It’s no longer enough to explain the present. In disruptive and volatile times, organisations need insight that also anticipates what’s next. Meanwhile, futures practitioners are under pressure to demonstrate the value of their work by delivering inspiring, actionable and applied foresight. The MRS Foresight Conference is where the foresight and market research communities meet. We’ll show how to embed futures thinking, forecasting and foresight into your projects and how to demonstrate financial value to clients. Discover how to use futures methods and thinking to boost organisational preparedness for alternative scenarios, improve commercial positioning and feed innovation pipelines. Our panel of client-side speakers will share how they are delivering actionable futures thinking across their organisations. Hear from Amazon, Shell, Jaguar Land Rover, McDonald's, Müller UK & Ireland, Beiersdorf and more. Secure your place today!

Join the MRS Voices4All Conference, the once-a-year event previously known as the Equality Summit, which allows a space to question, inspire and reshape how our industry shows up for people, culture and impact. This is where new initiatives are shared, the status quo is constructively challenged and where inclusion moves from aspiration to action. Expect practical tools to boost your skills and practice, discussions on new ways to measure impact, and clear strategies to build the business case for equality, diversity and inclusion in both workplace culture and research design. Secure your place today!