Mowi

One strength of being a global organisation is our ability to share knowledge and experience across regions. Recently, Pamela Urrutia, Head of Environmental Management and Production Operations at Mowi Chile, visited Mowi farming sites in Norway for a week of field visits, knowledge sharing and hands-on training focused on plankton monitoring and mitigation. Teams from Chile, Norway and Global R&D & Technical worked together across six sites, sharing experience and strengthening approaches to monitoring harmful plankton and protecting fish health. “One of Mowi's greatest advantages is our global footprint. Challenges such as harmful algae and microjellyfish are not unique to one region, and neither are the solutions,” said Øyvind Oaland, COO Farming Norway. The exchange also works both ways, as Pamela said, “This visit has been a fantastic opportunity to share some of the lessons we have learned in Chile, but also to learn from colleagues in Norway. Every farming region has unique conditions, and there is tremendous value in exchanging experiences.” By connecting people and expertise across Mowi, our teams can learn from each other, share practical solutions, and keep improving how we care for our fish.

The BBC Tech Now team were recently invited to Mowi Scotland's Fort William Remote Operations Centre (ROC) to showcase how technology and innovation are being used across our operations. At the ROC, feed technician Josh Sherlock demonstrated how AI and underwater cameras are helping team monitor fish behaviour and manage feeding arcross multiple farms remotely, leading to better health outcomes and product quality. The visit also included the Inter Alba, one of Mowi Scotland’s largest wellboats, which uses innovative technology to support fish handling, biosecurity and fish welfare. At the Blar Mhor processing facility, AI cameras are used to grade salmon, while robots move around 90% of boxes through the facility. Automated systems also weigh, label and ice boxes before they are sent on for distribution. Learn more about innovation at Mowi: https://lnkd.in/ex2xXrMK

At Mowi, our integrated value chain starts with the next generation. Breeding and genetics play an important part in our value chain and contribute to healthier, more robust fish and improved welfare. “My work comes down to a simple goal: every new generation of salmon should be healthier, more resilient, and better able to thrive through the whole production cycle. By combining breeding knowledge with genomic tools, we identify the fish with the best genetic potential and use that to make steady, lasting gains in growth, robustness, and welfare.” - Werner Brand, Senior Geneticist, Mowi Genetics. By selecting for desirable genetic traits and continually measuring progress, Mowi can make improvements that extend across the value chain - from the earliest stages of the salmon’s life through to farming and harvest.

A strong value chain starts with healthy fish. From the earliest stages of life through to harvest, Mowi’s teams work together to give salmon the conditions they need to grow, thrive and reach their full potential. “I am a veterinarian and oversee the fish health and welfare for all fish from hatch to harvest, at every part of the production cycle. Fish welfare is the foremost focus of my role. Ensuring that the fish are healthy, robust, and well-cared for is essential for every aspect of our business.” - Dr. Terra MacDonald, Fish Health Manager, Mowi Canada West. Thanks to our integrated value chain, knowledge, data and expertise can be shared across the business, helping Mowi make better decisions for its fish at every stage.

A strong value chain starts with knowing where it begins. For Mowi, that means looking beyond the salmon itself to the ingredients that go into its feed. “The raw materials we use for our salmon are fully traceable, coming from certified sustainable fisheries and plant sources. Our factories are global-gap certified and receive periodic audits from our main retailers to secure transparency and comply with common sustainable goals.” Laura Rubio Martinez, Technical Manager, Mowi Feed. By controlling more of that journey, Mowi can have greater visibility over its products, respond to challenges more effectively and make informed decisions at every stage.

From the design of our farms to the quality of the salmon on your plate, every decision across Mowi’s value chain matters. Creating the best possible conditions for our salmon starts long before they reach the sea. The locations we choose, the way our farms are designed, and the technologies we use can all play an important role in supporting fish health, welfare and quality. For Hedda Slette Syversen, Site Developer at Mowi Norway, developing the farms of the future is a key part of her role: “I work to find the best locations and develop smarter facility designs that give the salmon the best possible conditions. Developing the farms of the future is a big part of my role, contributing to better health, welfare and quality of our salmon.”