Mouseflow

Meet Klarissa Djajalie, our Product Marketer, who turns complex features into stories that make sense. Her latest focus? Mouseflow AI, helping users get answers faster, uncover insights, and connect behavioral data to their favorite AI tools. 💡 Outside of work, she's all about sports, staying active, and keeping up with her dog Lenny. 🐶 Another human behind Mouseflow. 💙 #Mouseflow #MeetTheTeam #MouseflowAI

A month ago I moved one campaign to conversion value bidding and saw a 5% bump in product activation, just by feeding better information to Google and Microsoft. You're telling the platform what a conversion is actually worth, and teaching it what happens beyond your UI. The catch: the platforms overstate, and a full mix (LinkedIn, Bing, Google, Meta, TikTok) will all fight for the same conversion, so you still own the modeling and decide where to bet.

What's the hardest sentence to say in performance marketing right now? I'll start. "I need a month to tell you if this worked." Patience is uncommon in performance, and telling a CEO or a client to sit through it never feels good. Dorothea Gam, which one do you hate but had to make peace with?

A 5% bump in product activation, from one campaign change 📈 Eduardo "Eddie" Casado moved one campaign to conversion value bidding, fed the right signals back to Google and Microsoft, and watched activation tick up. In this clip he explains what changed and why offline conversions were the unlock. Simple in theory. Most teams just never do it. View full episode, see link in comment 👇

We’re bringing Unite Dinner to Amsterdam 😍 On November 4, we’re bringing together a small group of experimentation, product and digital leaders for an evening of great food, drinks and even better conversations about where experimentation is heading. Together with our partners Kameleoon, we’ll be swapping the usual event format for something a little more intimate. Expect candid conversations, fresh perspectives, and the chance to connect with people tackling the same challenges and opportunities around experimentation. Want to join us? Where: Colette Private Dining, Amsterdam Date: November 4 What: Dinner, drinks & good conversation Limited to 20 guests. As places are limited, all applications will be reviewed and confirmed individually.

Your checkout bounce rate just jumped from 41% to 68%. Your analytics tells you what happened. It doesn't tell you why.