Morningstar

Competition in Europe’s active ETF market is intensifying. While J.P. Morgan remains the market leader, established providers and new entrants continue to gain ground, expanding investor choice and reshaping the competitive landscape.

Equity strategies continue to lead active ETF growth, representing 71% of assets and 65% of inflows in 2026, while active bond ETFs have attracted €7.4 billion year-to-date.

Active ETF adoption remains higher in the US, largely due to structural and tax advantages that encourage ETF usage. However, Europe's active ETF market continues to expand rapidly, driven by growing investor demand.

European active ETFs gathered €28.9 billion in the first nine months of 2026, already surpassing the previous full-year record set in 2025.

The European active ETF market has more than tripled in size since 2023, reaching €117.1 billion at the end of Q3 2026. However, active ETFs still represent just 3.4% of Europe’s ETF market, highlighting significant room for expansion.

North American beer consumption per capita is falling faster than in any other region. Morningstar's newest report breaks down the decline and helps you decide how to properly invest in the industry.