MONSOON Digital Marketing

Green Marketing in Germany Is Changing. Is Your Brand Ready? New EU regulations on environmental claims apply from 27 September. If your brand uses words like "sustainable," "eco-friendly," or "climate-neutral" in its marketing — your content is now in scope. On 30 September, three members of our team are hosting a free 45-minute webinar to break it down: → What the EU's Empowering Consumers Directive changes about green claims → Which marketing language is now problematic — and why → A real case study — how we audited and adapted a client's environmental claims → A 4-step checklist your team can use to review your own content This isn't theory. We've been through this process with a client. We'll show you exactly what we found, what had to change, and what evidence was needed.

Green Marketing in Germany Is Changing. Is Your Brand Ready? New EU regulations on environmental claims apply from 27 September. If your brand uses words like "sustainable," "eco-friendly," or "climate-neutral" in its marketing — your content is now in scope. On 30 September, three members of our team are hosting a free 45-minute webinar to break it down: → What the EU's Empowering Consumers Directive changes about green claims → Which marketing language is now problematic — and why → A real case study — how we audited and adapted a client's environmental claims → A 4-step checklist your team can use to review your own content This isn't theory. We've been through this process with a client. We'll show you exactly what we found, what had to change, and what evidence was needed.

Green Marketing in Germany Is Changing. Is Your Brand Ready? New EU regulations on environmental claims apply from 27 September. If your brand uses words like "sustainable," "eco-friendly," or "climate-neutral" in its marketing — your content is now in scope. On 30 September, three members of our team are hosting a free 45-minute webinar to break it down: → What the EU's Empowering Consumers Directive changes about green claims → Which marketing language is now problematic — and why → A real case study — how we audited and adapted a client's environmental claims → A 4-step checklist your team can use to review your own content This isn't theory. We've been through this process with a client. We'll show you exactly what we found, what had to change, and what evidence was needed.

Green Marketing in Germany Is Changing. Is Your Brand Ready? New EU regulations on environmental claims apply from 27 September. If your brand uses words like "sustainable," "eco-friendly," or "climate-neutral" in its marketing — your content is now in scope. On 30 September, three members of our team are hosting a free 45-minute webinar to break it down: → What the EU's Empowering Consumers Directive changes about green claims → Which marketing language is now problematic — and why → A real case study — how we audited and adapted a client's environmental claims → A 4-step checklist your team can use to review your own content This isn't theory. We've been through this process with a client. We'll show you exactly what we found, what had to change, and what evidence was needed.

Remember when we said we were working on something? Now we can tell you more. Our upcoming webinar is about EmpCo and what the new rules for environmental claims mean for marketing in Germany. We recently worked through this with a client, checking claims, evidence and what needed to change. We’ll share exactly how we approached it and what you should be looking at in your own marketing. Sign up: https://lnkd.in/dX5JYCEr

For the first time ever, more than half of everyday purchases in Germany are paid without cash. 💳 Sounds like the moment to go app-only, right? Wrong. Cash is still the single most used payment method in the country. Germans walk around with an average of 98€ in their pockets. And the people reaching for it most? Older adults, people with health limitations, and anyone the digital world tends to forget. In Germany, the payment method is an element of trust. Germans don't pick how they pay because it's trendy. They pick it because it feels safe. 🎯 So if your German checkout is app-only, you are not being modern. It's more like you're quietly turning away a chunk of the market. Digital-first does not mean digital-only. Give people the choice. In Germany, the choice itself matters. Not sure if your German checkout is helping or hurting you? That's exactly the kind of thing we pull apart for brands entering the market. Drop us a message and we'll take a look. 👇 #GermanMarket #MarketInsights #GermanyMarketing #ConsumerBehaviour #MONSOONDigitalAgency #DigitalMarketing