Monks

What happens when a brand reacts to culture in real time? For the Stranger Things final season premiere, Pringles turned audience reactions into dynamic price drops, driving a 432% surge in sales and 1,150% increase in order velocity. Swipe for the takeaways, and sign up for monthly Real-Time Brands insights and actionable strategies delivered straight to your inbox.

AI has made it easier than ever to create at scale. It’s also made it easier than ever for brands to look the same. From Maker to Tastemaker explores how to move at the speed of AI without sacrificing what makes your brand distinct. Download the report to make creative distinction your advantage.

Moving at the speed of culture takes more than great creative. It takes an organization built to keep up. When great ideas keep getting stuck between concept and execution, these four areas can help uncover what’s slowing you down.

Accelerate everything, our new recurring series of strategy docs, is filled with the information you'll hear a year from now at conferences. This time we talk about what it means to market to a dead internet, negotiate with agentic gatekeepers and build for machine legibility and preference >>> https://lnkd.in/eTWgvrjc

The era of the "tentpole" marketing moment is fading. Even ads that cost millions struggle to maintain cultural resonance for more than a few days. Our latest report, Accelerate Everything: Forgotten by Tuesday, shows you how to maintain a brand that lasts in a world that won't sit still: Download the report to: 1. Build Structured Knowledge Bases: Create a proprietary "knowledge layer" that competitors cannot replicate. 2. Train Custom Brand Models: Encode your brand’s DNA into AI to ensure consistency across every generated asset. 3. Leverage Vibe Coding: Use conversational AI to automate the manual spreadsheets and approval chains slowing you down.