Momentum.io

HOT TAKE: In 2026, the best enablement teams won't build programs. They'll build intelligence systems. A lot of enablement teams have things like: -Quarterly SKOs. --Generic playbooks. ---One-size-fits-all coaching. Then they wonder why reps forget everything two weeks later. The new world of enablement looks nothing like this. It's real-time. It's personalized. It's actually connected to what's happening on calls. One example: AI that watches every single call and surfaces coaching recommendations tied to your actual competency models. Not generic "talk less, listen more" advice. Specific tactical insights on how a rep handled objection X against competitor Y. Next level is AI that knows how your team is talking and analyzes how it impacts your win ratio with suggestions of how to change for each individual to make impact. Frontline managers get ammunition for better 1:1s. Enablement teams get aggregate data showing which programs are actually working and which ones are flopping in EMEA while crushing it in North America. That's the shift. Old enablement: Build programs, hope they stick, measure completion rates. New enablement: Continuous feedback loops, real performance data, programs that evolve based on what's actually happening in the field. The enablement teams who figure this out aren't just training reps anymore. They're building intelligence systems that compound over time. That's a superpower. If you want a deep dive on how Contentful is using Momentum.io on this in a live deep dive during the SaaStr.ai in London, then: 1-Like this post 2-Comment "GIMME" 3-Repost for other enablement peeps And I will send over the entire case study and video.

On December 16th, join the team from Momentum and co-authors of the new book, Ignite Your GTM with AI, for a candid breakdown of what separates the "Tool Adopters" from the "Infrastructure Builders" We aren't talking about writing better email prompts. We are talking about Intelligence Architecture, a complete redesign of how data, signals, and human judgment flow through your revenue org. In this session, we’ll cover: -The Million-Dollar Decision: Why the infrastructure choices you make today will define your market leadership for the next decade. --The 4 Dimensions of AI Success: A deep dive into Context Engineering, Human-AI Orchestration, Signals Mapping, and Transparent Reasoning. ---The Data Crisis: Moving from "black box" predictions to a "neutral spinal cord" of truth in your CRM. ----Predictive GTM: How to detect churn and expansion signals before they hit the quarterly report. Join the authors: CEO & Cofounder Santiago Suarez Ordoñez COO & Cofounder Ashley Wilson CTO & Cofounder Moiz Virani And Jonathan M K. will be hosting and digging in to the details with the team behind the book. 📅 Date: December 16, 2025 🕛 Time: 12:00 PM EST Stop optimizing yesterday’s playbook. Start building the intelligent revenue engine of tomorrow. #GTM #ArtificialIntelligence #RevOps #SalesLeadership #Momentum #IgniteYourGTM

It's finally launch day! I am so incredibly proud to announce that "Ignite Your GTM with AI" is officially here! For so many of us, the promise of AI has felt disconnected from our teams' reality. We're asking them to be strategic, but they're buried in administrative work, up to 70% of their time. As I say in the book, "Your CRM is probably lying" because your team doesn't have time to feed it. This book provides the solution. We built it around Intelligence Architecture, a framework for designing systems that amplify your people, not just automate them. In our final chapter, I co-authored the section on the economic and human impact of this shift. This is about building an architecture that eliminates the admin friction and gives 15+ hours back to every rep, unlocking their full potential to focus on what humans do best: building trust and solving complex problems. Big thanks to all contributors who said yes, and to the Momentum team for carrying it across the finish line. Contributors are all tagged in the comments, go show them some love. I can't wait for you to read it! Get your copy today: https://lnkd.in/dBsTfzvz #IgniteYourGTM #AI #GTM #BookLaunch #Momentum #IntelligenceArchitecture #Leadership #FutureOfWork #Productivity

It's here. "Ignite Your GTM with AI" is officially launched. For the past two years, we've all been in the "Great AI Anxiety", feeling like we're falling behind, but seeing no clear path forward. Our research confirmed it: only 7.6% of companies have actually operationalized AI. The rest are stuck in pilot purgatory, just buying more tools. This book is the playbook to get you unstuck. Instead of doing what everybody else does and talk about a theoretical "AI strategy"; we deliver an actionable guide based on what we decided to call Intelligence Architecture. This is the actual blueprint for building an AI-native GTM org from the ground up. In our final chapter, my co-founders and I detail the "Million-Dollar Decision", choosing to build compounding infrastructure over fragmented tools and provide the AEIOU Framework (Aggregation, Extraction, Inputs, Outputs, Under the Hood) to show you how. Thank you to all the contributors who agreed to be part of this crazy idea, and to the Momentum team, who made it happen in so many ways! Full contributor list tagged in the comments below. The wait is over. Stop experimenting. Start architecting. Get your copy now: https://lnkd.in/d92MU7S6 #IgniteYourGTM #AI #GTM #BookLaunch #Momentum #IntelligenceArchitecture #Leadership #Strategy

Your tech stack is probably costing you more revenue than it's generating. Most GTM teams are operating with disconnected systems, data silos, and integrations held together with duct tape. The worst part? You're making critical decisions based on incomplete data that shows up weeks too late. On October 22nd at 12:00 PM EST, our partner revlogic represented by Brian Nzau is joining Jonathan M K. for a free, live session on how to fix this. This isn't another "here's the hot new tool" pitch. It's a practical methodology for evaluating and architecting tech stacks that actually drive revenue with complete visibility across your funnel, seamless data flows, and systems that evolve with your business instead of against it. This is the system that revlogic uses to help their customers make the best decisions possible with their tech stack. What you'll walk away with: → A framework to audit your current stack and identify gaps killing your GTM visibility → Architecture principles for eliminating manual handoffs and unifying data flows → Strategies to ensure your reps and leaders have real-time access to the insights that move deals → A vendor selection approach that supports your full GTM process and adapts as you scale → Future-proofing tactics so you're not locked into yesterday's decisions in 2025 and beyond Who this is for: RevOps leaders, GTM executives, and operations owners managing complex systems or planning stack optimization for 2025. #RevOps #GTM #TechStack #OperationalExcellence #RevenueOperations

Watching •Stuart Moss• and Kevin McIntyre tell this story hit home. At Momentum.io, we spend a lot of time thinking about what real AI execution looks like. Not dashboards. Not summaries you don’t read. Execution. What Dealfront built with Momentum is exactly that. No change management. No extra process. Just AI doing the work in Slack, in Salesforce, across teams. → Reps don’t take notes. They stay present. → Leaders don’t chase updates. The data is already there. → Everyone works from the same signals, in real time. Kevin put it perfectly: “We’re making better decisions, faster, with more confidence.” Massive thanks to the Dealfront team for partnering with us to build this out. Grateful for the trust , and excited for what’s next.