Mintel

As consumers continue to create personal ecosystems and focus on achieving outcomes, brands that switch to systems-based thinking will earn a more valuable role in people's lives.

As consumers increasingly focus on outcomes, innovation is moving from products to systems. How can your brand secure a meaningful role within these systems?

Innovation is moving from products to systems. Brand growth will come from the outcome products support, not the category in which they sit.

Consumers are placing greater value on the systems they can build for themselves, not on standalone products. What does this mean for brands?

Consumers are shopping for outcomes rather than individual products and redrawing category boundaries. What does this shift mean for your brand?

The next wave of innovation for your brand will be less about creating another product and more about making outcomes easier to achieve for consumers.