MAVERRIK® - Social Selling Training

Free tips, helpful hacks grow your following, but they don't get you clients. They bring in DIYers. DIYers almost NEVER turn into buyers. → Education content builds visibility. → Education content builds followers → But it doesn't drive action. If you want to get more clients without wasting time being helpful, you need content that is built to convert - not to educate. If your content is attracting the wrong crowd, it's not your product, it's your positioning.

"What if my clients don't see the problem?" Here's a simple way, used by global consulting firms. → How do you get someone to buy... → A solution to a problem. → They don't realise they need. Let's define the difference... → Need = A problem they should be solving. → Want = A problem they are motivated to solve. There are two ways sell what people need... → Brilliant sales skills. → Lots and lots of buyer education. It's not easy to do that. It takes time, skill and most don't have the energy or inclination to what to do that. But there is a strategy used by global consulting firms to overcome this... They call it land and expand: → Sell them what they want. → Demonstrate proof of value. → Expose the bigger issues. → Upsell them to the bigger project. I meet a lot of great experts, working hard to educate people on the problem they should solve, getting claps from their peers, but perfect-fit clients scrolling past. → Build an offer people want. → Land paying clients. → Then expand. Stuck for where to start? I've got a one-page offer template Happy to share it, just drop me a DM.

It's Black Friday. You've seen it all before. The hype, hysteria, the craziness, people trampling over each other to save $20 quid on a TV. All to buy stuff that they don't need and will probably never use. But I'm here to flog you something that will actually make you money. You want to get leads and clients, but you're spending far too much time sat on social media, achieving nothing. Here’s what you'll build in the Accelerator: ✅ An offer people will gladly pay for. ✅ A focused audience so you're surrounded by perfect-fit clients. ✅ A message that hits a nerve and moves people to act. ✅ A repeatable lead system that turns interest into paying clients If you're a self starter, we’ve got 5 spots in our Accelerator Core Membership left for 2025. You’ll get: ☑️ A 1:1 strategy with our coaches to build your offer, audience and message ☑️ Lifetime access to our Lead-To-Client Systems ☑️ Weekly live group coaching ☑️ Training to turn leads into clients without feeling salesy This week for Black Friday, you can join for $995. There are only 5 places left and they will go. Claim Your Spot https://lnkd.in/dmu9qpU2

1 in 8 social media AI citations point to LinkedIn Posts are now your online reputation. In 25 years of business, I've never had an opportunity like this. Buyers use AI as a search tool and AI is using your posts to find answers. So, posting is no longer just a nice thing to do for social media - it is forming your online reputation across the entire internet. Every post is adding to the picture which AI is sharing about you. Every post, every blog, every article shapes your online reputation. Named individuals are 87.8% of cited content URLs but 91.7% of citations - your people are the biggest asset on LinkedIn. The more specifics you feed it, the better. Summaries and generalisations won't cut it. And here is the important bit... Likes, comments, emojis, hashtags all correlate near zero with LinkedIn AI citations but 72.2% of citations are LinkedIn articles. There are 3 things you need to be sharing in your content. 1. Trust signals - hard facts, numbers, statistics, case studies etc - things which AI can lean on to researching buyers. These can be woven into your content. 2. Problem authority - own a problem, so you can show you are an expert is solving that specific problem. Buyers research problems first, then solutions second. 3. Service specifics - help AI to explain how you work - don't gate it, get the specifics of your way of working, pricing, methodology out there. My impressions on my content this past 3 months have gone down by 60% - but by website traffic, sales and inbound leads are up by 147%. Because I am using my content to help people searching AI. I'm answering buying questions. I'm seeding my problem authority. I'm explaining my service specifics. I've created 40 posts which will help you shape your online reputation. If you DM me "posts" I'll share them with you.

This is a preview of what I'll be sharing later. Here are more core points. 1/ Why so many fail at social selling. 2/ What experts get wrong about social selling. 3/ How my clients build six and seven figure pipelines. 4/ The difference between the dreamers and the doers. 5/ My 3P Framework to build a business with social selling. 6/ What does it really take to get 2-3 high value clients per month. 7/ Where to stat this weekend. Replay and notes here: https://lnkd.in/ewx_4vwD