Matter Communications

GEO drives visibility, authority and measurable results. Learn more about how to future-proof your visibility with Matter’s GEO service.

60% of searches end without a click. See how Matter’s GEO service helps your business navigate the seismic shift in how buyers search and discover.

GEO puts your brand in the answer. See how to show up in AI-driven search results with Matter’s GEO services.

Trying to wrap your head around LLM search on its own is challenging enough. If you’re a small business, startup or nonprofit, deciding how you’ll feed the multi-disciplinary marketing engine that will increase your LLM visibility might be too much (for now). Here’s the good news: while a multi-disciplinary approach is absolutely ideal, the key to making it successful is focus. Here, Matter Precision GM Vanessa Taylor outlines steps you can take to uncover your brand’s core focus area so you can create a manageable pipeline of content that will have LLMs serving you up as the authority you are. Read the full post here: https://bit.ly/4sR3ZPQ

If your traffic feels down, it’s not necessarily decline, it’s diffusion. Discovery now happens across AI answers, social feeds, private communities, and conversations you can’t track. Here are some key takeaways: AI is shaping consideration before someone ever visits your site Social rewards consistency and perspective, not polish Websites must be structured for machines as much as humans Trust builds across multiple touchpoints — not one big moment The brands winning today aren’t louder. They are more connected. Read the full blog here: https://bit.ly/3Mt0oZn

Your next ad might show up mid-conversation. 💬 With OpenAI now offering ChatGPT Ads to marketers, brands have the opportunity to reach high-intent audiences conversationally and directly in moments of consideration. In our latest guide, we break down what ChatGPT Ads mean for marketers and how your brand can start winning as an early mover. ➡️https://hubs.ly/Q04mJ5sq0 #ChatGPTAds #GEO #OpenAI