Mattel EMEA

We are pleased to announce a new channel-led commercial structure across Mattel EMEA's Core Europe organization, designed to enhance customer focus, deepen channel expertise and enable more consistent execution across the region. As part of this evolution, the following appointments have been made: 🔶 Fernando Marco Creixell – Commercial Lead for the Toy Specialists channel, and Country Lead for Iberia. 🔶 Richard Skelton – Commercial Lead for Smyths, and Country Lead for the United Kingdom. 🔶 Tania Peres Karmann – Commercial Lead for the Value channel, and Country Lead for Germany, Austria & Switzerland. 🔶 Tanja Ohnesorge – Commercial Lead for the eCommerce channel. 🔶 Joel Sidney – Commercial Lead for the Growth channel, and Country Lead for Benelux and the Nordics. 🔶 Yves Mommaerts – Commercial Lead for the Grocery and Mass channels. 🔶 Pauline de la Riviere – Omnichannel Retail Marketing Lead, and Country Lead for France. 🔶 Anna Laura Siracusa – Channel Strategy and Differentiation Lead, and Country Lead for Italy. Together, this team will bring dedicated leadership across our key routes to market, helping us respond more effectively to the needs of our customers and retail partners across Core Europe. Congratulations to all our new leads as they step into their roles! 👏

Mattel EMEA is pleased to announce the appointment of Tarek Moussawer as Commercial Lead, Middle East. Based in Dubai, Tarek will represent Mattel across the Middle East and work closely with teams and partners within the region to help drive our commercial priorities and long-term growth ambitions. With more than 20 years of regional leadership experience across retail, licensing, franchise development, commercial strategy, and omnichannel transformation, Tarek brings strong market expertise that will support Mattel’s brand-centric and IP-driven growth strategy across the Middle East. Welcome to the team, Tarek! 👏

Castle Grayskull übernimmt Berlin. 🏰💀 Die Masters of the Universe Premiere macht Halt in Deutschland und feiert gemeinsam mit einer der leidenschaftlichsten Fan-Communities weltweit. Gemeinsam bringen Mattel Studios, Prime Video & Amazon MGM Studios und Sony Pictures Entertainment Eternia jetzt für eine neue Generation auf die große Leinwand. Und Berlin hat einmal mehr gezeigt: Die Power von Masters of the Universe ist stärker denn je. 💪 Ab dem 5. Juni weltweit nur im Kino. Sichert euch jetzt eure Tickets. 🎟️

This is my first week stepping into my new role as Chief Commercial Officer at Mattel, Inc. This milestone marks the culmination and new beginning, of a journey spanning three continents, six countries, over two decades. I’m full of gratitude to Mattel for shaping me into the leader I am today and the people I have met along the way. While this is a massive personal moment, more importantly it represents a significant opportunity to help write the next chapter of our business and the exciting future of Mattel. Having spent the past years leading Mattel EMEA, I’ve seen first-hand the impact of combining clarity of strategy, heartful leadership, and a relentless focus on execution. The progress we’ve made across the region gives me absolute confidence in what we can achieve globally next. A special thank you to Steve Totzke for the mentorship and trust to pass on the baton. Your legacy in the toy industry is unrivalled. To Ynon Kreiz, thank you for entrusting me with this role. Together, I’m confident we will achieve great things. We are operating in a dynamic and fluid environment, but what is equally clear is the bright future we have ahead. Growth is there for the taking if we are intentional, aligned, and bold in our actions. That mindset will define our success.

Hot Wheels goes full speed in Qatar! 🔥🏎️ Families in Doha experienced Hot Wheels Speed City, an all-new immersive experience for full-throttle play, built in collaboration with Spacetoon. Across nine high-energy zones, children and parents took the driver's seat with live stunt shows, interactive gameplay, themed pit stops to refuel, and much more. Take a look at the Hot Wheels action below! ⬇️

Explore licensing opportunities with Mattel’s leading brands. 📩 [email protected] A time capsule of fashion and play, Gestuz reimagines 80s designs from the Barbie archive through a modern Scandinavian lens in this new collaboration. From Western to Rock ‘n Roll, this collection is inspired by five Barbie characters and a palette of bold red, deep bordeaux, and rich champagne.